Why Every Freelancer Needs a Weblog

If you are looking for the best way to deliver a strong salesmessage to a particular group of companies, blogging should not be yourfirst choice. For something like that, use the phone or a direct mailpiece.

However, blogging does offer its own, unique set of strengths.

Here are just a few good reasons why every freelancer should have his or her own weblog....

1. A blog is a great place to showcase your area of expertise.

Ifyour freelance niche is the writing of white papers for big companies,for instance, us your blog to show that you are an opinion leader. Useeach blog entry to show that people come to YOU for opinions on thissubject.

When a potential customer finds your blog, they won'tfind a strong sales message, but they will find a good reason to visityour main sales site and consider you for their next project.

2. A good blog generates incredible word-of-mouth.

It's the nature of the medium. If you send out a promotional postcard, one person sees it and then it hits the trash can.

Whenyou build a reputation for being a leader in your area with your blogentries, then hundreds or even thousands of people will link to yourblog, refer to it in their own communications and talk about it withtheir friends and colleagues.

3. Blogging brings you to the attention of the major search engines.

Itis said that Google and the other major search engines love weblogs.That's almost true. What they love are sites that are frequently addedto and updated. And that's why they love blogs, because they are beingadded to weekly or even daily.

4. Blogs drive traffic to your sales site.

Ifyou have a web site that promotes your services, then you'll want tohave prospective customers hear about the site, visit it and thencontact you.

Blogs are a great way to get more traffic to your site.

This happens in two ways.

First,if your site is rich in articles and other useful resources, you canlink to these pages from your blog, as and when relevant. People whorespect you because of your blog will then click through to your siteand read the articles.

Second, Google and other search engineswill find the links in your blog quite quickly and then they willfollow the link to your sales site. Google likes quality, relevantlinks and will reward your site with higher listings for certain pages.

Concluding thought...Blogs are not a quick fix.

As I mentioned before, if you need a quick, targeted promotional hit, choose another medium.

Butif you want a presence online where you can showcase your expertise,build a reputation, reach thousands of potential customers, buildtraffic to your sales site and improve your search engine listings,weblogs are a wonderful tool.

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