What IS A Blog?

People maintained blogs long before the term was coined, butthe trend gained momentum with the introduction of automated publishedsystems, most notably Blogger at blogger.com.

Thousands of people use services such as Blogger to simplify and accelerate the publishing process.

Blogs can be described in many definitions and they are all correct.

Blogs are instant publishing. You write, you cut-and-paste images, youcut-and-paste links, you customize everything through a WYSIWIG (whatyou see is what you get) interface, and with one click you publish yourinformation or article.

A frequent, chronological publication of personal thoughts and Web links.

A blog is often a mixture of what is happening in a person's life andwhat is happening on the Web, a kind of hybrid diary/guide site,although there are as many unique types of blogs as there are people.

Blogs are alternatively called web logs. However,"blog" seems lesslikely to cause confusion, as "web log" can also mean a server's logfiles.

A cross between an online journal and a bulletin board.

Business Blogs:

Can be used as a corporate tool for communicating with customers or employees to share knowledge and expertise.

What does Blogging Provide to Small Business?

Blogging is a low-cost alternative to having a web presence. For smallbusiness owners without the time to learn web html or the money to hirea designer/developer, blogging offers an inexpensive method to get yourcompany's name out on the Internet.

Updating the web log is amuch quicker process than contacting a web designer with changes ordoing the coding and uploading yourself.

Business blogs provideyour small business with a chance to share your expertise and knowledgewith a larger audience. A powerful benefit for consultants andknowledgeable workers.

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