It is quite obvious that even the best optimised site with the best copy written sales page will not make a dime without one very necessary addition. That 'addition' is Traffic.
Whilst there are many ways to generate traffic most of them cost money with no guarantees that a profit will be made once you have parted with your cash. However, there are also many ways to generate good targeted traffic which need not cost the earth and, in some cases, are even free. Here are five of the best ways to generate low cost traffic; they do involve some input but are well worth the effort.
1. Exchange Links
This is a proven way to generate traffic and a careful study of the top ranking sites on the search engines will show all of them with considerable numbers of links. It is to your advantage to ensure that all sites to which you link operate within a similar niche or theme as your own site. If you share a similar subject you will be more likely to get traffic as your site will be seen as a recommendation by the site they are on.
Another benefit to linking in this way is that your site will increase its chances of a higher ranking with the search engines. This, in turn, can help with eventually getting traffic from the search engines in addition to that from the linking site.
2. Writing Articles
There are many sites on the internet where you may submit articles (newsletters, directories, etc.) Many of these are free of cost so if cash is tight you can start submitting to these initially. If you want to save costs, you can write the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do the articles yourself if you can.
You should write articles that closely match the theme of your site. Try to write about something you know well. Give tips and guidance learned from your own experiences. In this way you will come across as an 'expert' in your field and this, in turn, can encourage your readers to then visit your site. Always include a resource box at the end of your articles which should be a short bio about yourself and include the URL to your website.
3. Traffic Exchanges
This is a form of link exchange except that members of a traffic exchange view each others pages by surfing. Each time you view a page you gain a credit so the more pages you view the more credits you receive. Your own page is then shown to other members normally using one credit per show. Once you have exhausted your credits you may earn more by again surfing. You also have the option to purchase credits if you wish.
Traffic from exchanges is not generally well targeted and does not produce many sales but it can be used quite successfully to capture names for your subscriber list with the use of a 'squeeze' page.
4. Your Own Newsletter
Once you have subscribers (via the traffic exchanges or other means) will need to send out your newsletter on a regular basis either weekly, monthly etc. This may sound a little daunting in view of the fact that you will need to write many articles on a consistent basis. However, this should present no problem as there a many writers and sites that are more than willing to provide you with free articles so long as their resource box remains at the end of the article. Any promotions you make in your newsletter will inevitably bring traffic to that promoted site and as your list of subscriber grows so, too, will your traffic.
5. Forums
Online forums and communities abound in just about any subject you can imagine. Find several forums that relate to whatever site you wish to promote and, after joining, you should carefully study the topics under discussion and then submit your own offerings by way of answers to published questions or even a question of your own. Make sure that the forum allows you to append your resource box at the end of your posting as this is where your traffic will come from. It is important to know that you are not permitted to blatantly advertise on these forums and to do so will usually mean you will be barred. So it is important that you are allowed your bio at the foot of your posting. Do not bother with any forum where your resource box is not permitted.
Each of these methods can generate a great deal of traffic and, with the exception of the traffic exchanges, the traffic will be very targeted. The method of using articles can, over time, build traffic to really large numbers. However it is important to remember that there are no free lunches in this world. If you do not pay with money then you must substitute with time. The great thing about these five methods is that you will never waste your time - they all get results, proven time after time.
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