To construct a mirror site, chose a topic of interest andbuild some content rich pages around it. You have to provide lots ofinteresting or valuable information to get and keep visitors coming tothis site. You can build this mirror site on the same server as yourbusiness site or you can use one of the many free webpages available.You can visit my site mentioned below to locate a suitable provider.
The best topics are those you know a lot about and have a realinterest in. For example, I have practiced karate for over 20 years. SoI built a site around martial arts tournaments. This site is often inthe top 20 in many search engines and indexes. It was number 15 at AltaVista and number 12 at HotBot when I checked on August First 1998.Another site I built around free webpages was number 1 at InfoSeek onthat same day. This site just describes what various firms offer in theway of free webpages and can be found at: Angelfire.com.It saves time for my visitors by providing a convenient summary. Bothof these sites provide what people come to the internet searching for -FREE INFORMATION!Properly format your web pages - to included meta tags and agood descriptive title. This helps with the search engines. Includelinks on this site to your main site or links for products you market.Be careful though not to have too many banners. Slowing down your pagestoo much will lose potential repeat visitors. Also, don't push too manyproducts from this site or even your main site. If your visitors feel ahard sell, they will be turned off, and will click away to continuetheir search for information on the topic that brought them to yoursite in the first place. The idea behind the mirror site is not to sellas much as make customer contact.
The links on your site are what draw interested surfers toyour other site and products and services. Include a link on everypage! Also include an opportunity for the visitor to join your sitemailing list or sign up for your ezine if you publish one. Over time,many members of your site mailing list or subscribers to your ezinewill become customers.
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