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Proper Use Of Meta tags For A High Google Ranking

Google is currently the web's most popular search engine.Getting a high Google ranking is a must if you want your website tosucceed! In addition to being the most used search engine in its ownright, Google also provides the search results for other mega-sites,including America Online. By following a few simple guidelines, you canwatch your site climb up the Google ladder and your traffic will climbright along with it. This article will show you how to make effectiveuse of meta tags to help your website climb that ladder!

It's imperative to use "Google friendly" meta tags. Meta tagsgive a web browser important information about your website. Here arethe most important meta tags for achieving a top ranking on Google:

1 - Title Tag - The title tag is the most important meta tag onyour web page. Be sure to use a few of your primary keywords in yourtitle tag. For example, the title tag on my homepage is:

As you can see, my title tag contains 8 very important keywordsand 2 key phrases: handcrafted, Appalachian, bird houses, and birdfeeders. This is what is known as "spider food". When Google's spidercrawls my homepage, it finds these keywords in the title tag. It alsofinds these same keywords sprinkled throughout the text (content) onthe page. This effectively "links" the keywords in the title meta tagto the content on the page. This "linking" provides a high level of"relevance" for my site when someone goes to Google and does a searchon one of my keywords, helping my site rank high in the search resultsfor those keywords or key phrases.

2 - Description Tag - Another important meta tag is the "description" tag. My description tag looks like this:

As you can see, my description meta tag contains several of mykeywords and key phrases. This is important because it ties in with thetitle meta tag and the page content. When other websites link to yours(also very important for a high Google ranking), they link to you usinglink "anchor text". The anchor text is the "clickable" part of thelink. By providing the other webmaster with very specific anchor text(which includes your keywords), that anchor text will tie in with yoursite's meta tags and keyword-rich content. This makes for a very welloptimized web page for Google ranking purposes. Proper meta tags andeffective linking strategies form the backbone of a good siteoptimization plan for Google.

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