Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers.
Yeah - positive feedback from your website visitors is great but let's face it - we're all in this ultimately to make more money. Websites do fail. Lots of them fail. You will see many of them every day. Some of them fail to inspire or enthuse. Some fail to get found at all. Some fail to get completed. Some fail to understand the needs of the people visiting them.
But there is an underlying common reason for all these failings.. "A Website? Yeah - We Got One Of Those Three Years Ago" I guarantee you will have heard something similar to this statement before. Some people take the viewpoint that a website is something that gets done, the box gets ticked and that's it taken care of. They get a website because everyone else has one and it seems like the right thing to do. They don't have a better reason than that.
The information they put on the website is copied directly out of their latest brochure complete with company history, MD's mug shot and crappy photo of the offices. And that's it. The site goes live and they tick the box.
"The Internet Sucks - We Don't Get Any Business From It" That's what these people say three years aftertheir brochure website went live. It's been unchanged in all that time, it uses Frames, has a counteron it, has some 'funky' scrolling text across the top and an early 90s colour scheme.
Why on earth haven't they got any business from it?! And this my friends, is the number one reason most websites fail - the business owners treat the decision to get a website like it's the least important thing they will ever do.
A necessary evil that has to be completed to keep up with current trends. Businesses like this will never get any business from their website and they don't deserve to! Your Competitor Is Driving A Truck Towards You - Stand Still And You're Dead It's that simple.
Keep moving. Developing a website that brings you business is not a task it is a lifelong dedication to ongoing learning, application of new knowledge and continuous improvement. Keep moving, keep learning, keep improving your website, keep it up to date, overhaul it every two years, implement the latest technologies and industry practices.
Just remember what Darwin said; "It is not the strongest or the bravest that survive. It is those that are most adaptable to change." Stand still and you will get hit by the truck. Keep moving and you have a chance to remain in the race for success. Don't let laziness or fear of change lead to your failure.
Related Articles
- 5 Biggest Reasons why Website Design FailHere are 5 biggest reasons why your website design fail make profits for you.
- Why You See the Same Authors all the Time!Isnt it funny how youve started to read an article about why me, and a certain select few authors write articles almost daily? CONTENT, CONTENT, CONTENT! #1 reason why people fail online is because they fail to deliver fresh content...
- How To Make Your Business Fail In Ten Days Or LessIn this article you will learn how to make your business fail in ten days.
- Three of the Most Common Reasons why SEO Campaigns FailMost SEO campaigns fall flat on their faces and totally fail to achieve the objectives they were set out to accomplish.
- Has Google Page Rank Killed off SEO?Has Google Page Rank killed of traditional SEO? Search engine optimization has traditionally been the classical way of making your website attractive to search engine spiders, and without good SEO, there was a time when your site had no chance of being highly listed in Google indices, or the index d...
- 5 Costly Search Engine Optimization Mistakes That May Doom Your Business!As a website owners you already know the importance of traffic. Getting a steady flow of visitors to your site is the only thing that really matters. If you cant generate traffic your online business is destined to fail. You need traffic to make sales!
- Web Hosting On The Cheap - Costing You More In The Long Run!Your business is your lifeline. Thus, your web hosting company is the heart of your business. However, some Internet Business owners fail to recognize the difference between Business Web Hosting and other, types of cheap web hosting. It is critical that you, as a savvy Internet Entrepreneur, underst...
- Create Your Site For Perfection, Nothing Less Or You Lose!Many writers on the web are writing articles about attracting visitors to your site, what about when you loose those visitors because your site wasnt up to par???
- Evaulating Website PerformanceSetting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you dont know what you want your site to accomplish, it will most likely fail to accomplish anything.
- People don't readThe #1 most important feature to appreciate about browsing behaviour is scanning. Web sites designed to be looked at are likely to fail. Web sites designed to be scanned are more likely to succeed...