The Marketing Secret To Page Rank (PR)

Since Google implemented PR, the link popularityconsortiums have gone crazy. PR, PR, PR, that's all that anyone seemsto be focused upon. Did someone forget about what makes the WWW?Freedom of information, not how big my PR is. So, what is the bigsecret about PR and just how do you obtain that high six and above? Itscalled, a great website! That's it, no more, no less. Anyone who has agreat website, with information that others find useful, exciting andrefreshing, will generally have a high PR. Why? Because its aninformative website that people like and will happily spend their timebrowsing. Often, browsing leads to spending.

If people like your website, simply because the informationand content appeals, users will link to your website just because theylike it; not because it is made from flash or has some unbelievabledesign to it. That should be your focus with any website. So, what ismarketing then? Stay with me for a second. Definition of marketing is;the promotion and selling of products and services! The definition ofmarketeer is; a person who sells goods or services in a market. Nowwith that in hand, your website is a MARKETPLACE. The definition ofmarketplace is; a competitive or commercial arena. How does that grabyou? A competitive or commercial arena is why you need to have awebsite that stands out from the crowd.

Everyone is providing something; whether for free or withsome cost involved. All are exchanging information, or selling productsor services. They are all aimed to appeal to your senses, keep youbrowsing or finally buying, well some anyway. If your competition has avery informative website, then you need to have more information andsomething new that enhances the product, service or information. Thefree thing is well overdone on the Internet and doesn't appeal to manyanymore. People are not stupid. They want quality information and valuefor money. That is the bottom line of any successful business focusthese days, not just dollars and cents.

If you can make a website that attracts interest, then youwill gain a good PR. You can reciprocate links and pay for inclusionuntil the cows come home, but if nobody is visiting, then all of yourefforts are for nothing. You can have the best PR and still not rankwell. On the other hand, you can have very little PR, and still ranklike a champion within the search engines because people are stayingupon your website and visiting often for more information. It must besaid, that a high PR will not happen overnight. With lots of work,exposure and time it will happen. Good information and good marketingwill bring many visitors, converting into sales and/or a qualitywebsite sustaining a great Page Rank.

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Since Google implemented PR, the link popularity consortiums have gone crazy. PR, PR, PR, thats all that anyone seems to be focused upon. Did someone forget about what makes the WWW? Freedom of information, not how big my PR is. So, what is the big secret about PR?
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