Asking another webmaster for a reciprocal link is standardpractice on the Internet. Webmasters have been asking other webmastersfor reciprocal links since the beginnings of the Internet. The verynature of the web is linking websites to one another. It is of evenhigher importance, now that AltaVista and others have changed theirranking algorithms.
If a webmaster considers your email spam, thenhe can report you. If your emails are unique, without commercials, andare personalized with unique personal information about the webmaster'sweb site that you are emailing, then it would be hard to call youremail spam.
All webmasters must be responsible in their asking forreciprocal links. This includes following simple rules and guidelinesin choosing web sites to include in your link directory.
Organizing a Tightly-Themed Vertical Link Directory
Reciprocallinks do increase your search engine positioning if usedproperly.Tightly-Themed Link Directories get high ratings from searchengine robots, but only if they are true resources of organizedknowledge. Search engines are getting very smart in their query resultrankings. They include all kinds of advanced calculations pertaining tohow the links point to you and away from you. They can include keywordsin their algorithms, and now they know how tightly linked your Themesor subjects are. Don't try to fool them into better positioning byincluding a lot of web sites that are outside your web site's realThemes in your Link Directory.
Your Link Directory's Themes mustmatch the Themes of your web site. You must not let your zeal to email,and perhaps get a reciprocal link overpower your need to create a trueweb resource. You don't want to create a directory that includes allthe knowledge of mankind and also sounds like a soft drink. You shouldbe happy with organizing a tightly Themed Vertical Link Directory. Bethe best in your area, linking only sites that relate to you.
Asmaller, tightly-themed Link Directory will grow much faster than adiluted, loosely-themed, large bulky one. Your web site's traffic willquickly increase, not only with visitors from your Reciprocal Linkpartners but will also increase from Search Engine visitors, once theirrobots quickly find your Link Directory pages through your LinkPartners!
Email General Guidelines
If you are including websites in your Link Directory just because you want to send an email andpossibly get a link, then you are spamming in mind and spirit. Thewebmaster who receives this kind of email is not a happy camper. He orshe is proud of his achievements in creating traffic to his site overthe last few years, perhaps millions of hits every month, only toreceive an email asking him to link to a web site that in no way canremotely match his web site or be useful for his visitors. This isspam. Remember the phrase reciprocal links? Please change it toReciprocal Themed Links. This is important !
DO NOT commercialize your email in any way.
Itshouldn't look like spam or people will think it is. Do not include ANYlinks in your email signature area except links to your web site. Keepit short and to the point. Ask for a reciprocal link and that's it.
Thismessage should only be a few lines, and not a long narrative with rulesand guidelines. Save that for your information on your link directory.Use a unique email reciprocal link message.
It is possible forwebmasters to receive the same basic message from another webmaster.Each reciprocal link request MUST look different by being fresh andoriginal.
Do not use Let's Trade Links as your subject. Let'strade Links is probably the most used email subject line on theInternet today, as there are thousands of webmasters using this phrase.If you keep this subject line, then you are sending the same one aseveryone else. It will not be accepted or worse, it will look likespam.
Personalize every email message
Include a personalcomment in the email message to each of your selected email addresses.You could include something like: "I really like the animations you hadon your home page.", ".. and loved your background image" or "I lovedthe content on ...... page". This personal comment should prove beyondany shadow of a doubt that you personally visited their web site.
Use logic when selecting those to receive an email.
Beforeyou can send a reciprocal link request, you need to explore their website to decide if you want to include them in your link directory. Youneed to also use some thought in who you send a message to. A superlarge web site will probably not trade links with you in the beginning,perhaps you should save those for later. If you cannot find a linkspage, they are not going to trade links either. Think before sendingemail.
I hope this helps in your future marketing decisions.
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