Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies...which will have a GREAT effect on everything you sell.
1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.
2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.
4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.
5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.
7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.
8. You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.
9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.
10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.
Related Articles
- Flash makes your site heavy - Why and Where to use it?Some web designers think that flash should not be used on their websites. Reasons:
* Page takes more time to load
* Visitors need to wait more time until its loaded
* Not Search engine friendly... - 5 Biggest Reasons why Website Design FailHere are 5 biggest reasons why your website design fail make profits for you.
- Five Solid Reasons To Publish Your Ezine In A Blog!Five Solid Reasons To Publish Your Ezine In a Blog! Placing your ezine in a Blog or a RSS Feed only takes minutes to do. Its easy, fast and free. Theres no reason why you shouldnt take advantage of this new technology...
- 5 Reasons To Use Wordpress As Your Blog SystemI have tried many blogging system to hold my blog. Starting from free blog systems like blogger.com to open source blog programs. It is not until I found Wordpress and settle down with it. There are 5 reasons for you to choose Wordpress as your blogging system, in the order of their importance. ...
- Why You Should Have Your Own Domain NameThere are many services on the web where you can create your own web site and host it for free. That may be fine for a personal page, but if you have a business or service that you want to provide, a free web site just may not be the way you want to go for a multitude of reasons. We are going to tak...
- Top 7 Reasons Why Your Business Needs a Website1. Convenience for customers Using the Internet to search for businesses and products is much easier and faster than scouring through the Yellow Pages.
2. Provides greater exposure Your website will be visible EVERYWHERE... - 3 Reasons Not To Use UppercaseSometimes its ok to use uppercase. Capital letters can add a touch of class to the apperance of your page. However, they should be used very sparingly. There are three reasons why you should avoid them in most cases: 1. It is hard for the human eye to recognize words in all caps. This is becaus....
- Five Reasons Why You Need SEO ServicesWhen you start a new web company or create a new website, one of your first questions will be how do I get traffic?...
- Should Your Join a Social Networking Website or Not?Social networking is defined as the grouping of individuals together into to specific groups, often like a small community or a neighborhood...
- 7 Reasons You Should Avoid JavaScript Dynamic NavigationThis informative article tells you 7 Reasons You Should Avoid JavaScript Dynamic Navigation. The author explains the technical reasons behind each of the 7, and provides excellent examples.