Speed Up Your Web Site And Increase Sales

Speed Up Your Web Site And Increase Sales Your web site's loading speed has a significant impact onyour visitors' loyalty. A slow web site will cost you sales. Mostvisitors won't wait more than10 seconds for your web pages to load.Apply these techniques to speed up your pages, keep potential buyers atyour site, and increase sales.

Six tips to speed up your web pages :

1. Give viewers something to read as quickly as possible.

2. Provide a lot of graphics or images only if you knowyour audience has fast Internet connections. (Your load time will varydepending on your visitors' access speed.)

3. If you're targeting the general public, avoid largeand unnecessary graphics, animated graphics, sound, movies, Flashanimation, and large banners -- especially on your home page. (Graphicsslow your web pages down considerably.)

4. Use graphics and images that support your sales message and illustrate the benefits of your products or services.

5. Keep your pages short. Split up long pages intoseveral pages. Breaking up pages into several pages also allows you totrack which pages potential buyers go to.

6. Avoid links to slow-loading pages.

Visitors like pictures without sacrificing speed. Apply these tips to optimize your images.

- Keep images and graphics as small as possible, both indimensions and file size. The larger the file size, the longer theimages take to download. - Don't make visitors wait for images they'renot interested in. If you want to illustrate your products with largeimages, provide thumbnails (small graphics), and let visitors decide ifthey want to click on them to view larger images that take time todownload. Mention the download time. - Crop images (cut off extra areasaround the images). - Keep the resolution of your images to 72 dpi, themaximum resolution a computer monitor can read. - Reduce your file sizeby saving images in the proper graphic format (GIF or JPEG). - Reducethe number of colors. Use solid colors rather than gradients. The morecolor in an image, the bigger the file size is, and the more time ittakes to download.

Graphic Resource: Paint Shop Pro is a popular, inexpensive graphic program to design and edit your images. You can download a trial version at http://www.jasc.com.

Studies indicate that billions of dollars in online sales maybe lost each year in the U.S. due to unacceptable download speeds.Don't lose sales with a slow web site. Apply these techniques now! Ifyou need assistance implementing any of these strategies, turn to yourprofessional web designer and ask for help instead of wasting yourvaluable time.

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