As an internet marketing agency, it's crucial to have prime organic search positioning. After all, if you offer SEO services, why not show your clients and prospects that you've mastered it yourself. Find innovative ways to optimize your website beyond general link building tactics.
If you're an internet marketing agency, one of the prime things your existing and potential clients will evaluate is how well your website ranks in the search engines. It makes perfect sense that as an agency offering search marketing services, your website's online search rankings reflect your capabilities....right?
Wrong.
In reality there are thousands of agencies offering internet marketing services, each battling against you to be placed in Google's top organic listings. These agencies distribute just as many optimized releases and articles as you (and shame on you if you are not!), continually refresh their website copy, acquiring quality links, and the list goes on.
But don't fret, there are a few strategies that a large percentage of agencies still haven't grasped, mastered, or initiated - strategies that can help you achieve quality organic results, such as:
Blog Marketing
Yes, we know, you probably already have a blog. But is it integrated within your website's domain so that every time you add a blog entry your entire website gets 'credit' for it? For instance, my company's website is www.bluelinerny.com and its blog is located on www.bluelinerny.com/blog. Integrating a CMS like Wordpress within your website can do wonders for your ranking, especially if the blog content is displayed in real time on various pages of your website. For search engines, content is king, and blogs are a great way to provide quality-controlled content feeds while improving your rankings.
For feed content to get picked up by search engines, you generally have to be using any server-side script to grab feeds (php, .asp, or java). Standard Javascript can appear to accomplish the same thing as far as user experience goes, but unfortunately, there are no SEO benefits because Javascript is "client side". By leveraging your blog's content within your corporate domain, you save the hassle of having to constantly generate new content for your home and subpages.
There are also hundreds of blog directories that you can submit your blog domain to, which will inherently increase the overall link popularity of your main domain. If your blog is highly active and has good content, then you may also want to explore participating in a blog carniva .
Video Podcasting
If you haven't already invested in online videos for your site, join the thousands who have. Developing quality videos for your website is a great way to connect the bridge between your core management team, prospects, and clients.
From an SEO perspective, you can utilize these videos and distribute them to hundreds of video sites and search engines. By tagging them with targeted keywords, users searching for internet marketing related videos have a better chance of finding and viewing your video while also garnering one-way links back to your site. A few of the main video sites are Google Video, digg and YouTube.
Create and Leverage Your Web Properties
It's always favorable to have more than one method for promoting your services, so why settle for just one website? If you're a full service agency, why not create a few different websites that highlight individual services or multiple services within one division - for instance, search marketing, web design and digital media.
By developing multiple web properties, you also get the opportunity to cross-link your websites to each other improving your chances of being found through targeted keywords, potentially tripling your business!
During this economic upheaval, when budgets are getting cut and advertisers are placing more emphasis on ROI, it's crucial for agencies to find creative ways to identify, maintain, and leverage new business. By obtaining prime positioning in the search engines, and integrating social media features like online videos and blogs, agencies can generate new business while proving their capabilities through action and results.
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