Podcasting Monetization Strategies For Marketers

Podcasting Monetization Strategies For Marketers With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel.

Today we'll be taking a look at how marketers can monetize podcasting through enhanced marketing activities.

While publishers might find it relatively easy to integrate podcasting in to their business models without really "creating a revolution", the opportunities for marketers really go beyond traditional marketing tactics.

To understand the opportunity we need to understand what podcasting brings to the marketing table: the power of voice, delivered directly to our prospects, customers, employees and partners.

While text might still be the most "usable" format and the easiest to consume, voice itself has the unique feature of being able to express emotion and bring personality in to marketing communications.

For marketers, monetizing podcasting won't come through ad sales or content sales, but through opportunities to enhance their marketing communications with the power of emotion, delivered directly to their receipients.

Here are just some possibilities for you to consider :

a. PR: Audio press releases, messages from company executives, expert interviews and other industry related material, all delivered directly to the media.

b. Direct marketing: Sales letters and other ad creative, delivered in audio and directly to your prospects.

c. Customer Relationship Management and User Support: Personal messages and greetings from company executives, persoanlized messages to key clients by key account managers, educational content and industry interviews, seminar or conference recordings, product support information and tutorials, ...

e. Promotion: Achieving additional company/brand/product exposure by providing podcasts and promoting them via podcast directories and search engines.

f. E-commerce: Audio product announcements and presentations, delivered to prospects that opt-in to receive latest product information. In the case of audio products, podcasts can also carry short excerpts or previews of new editions, thus enticing prospects to order.

g. Branding and Prospect Conversion: Educational content and industry interviews that help shorten the sales cycle or generate/improve company credibility and enhance its brand.

h. Advertising in third-party podcasts

And so on ...

In these examples monetization does not come through directly generated revenues, but indirectly through improved sales

Podast Promotion Tips
Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to its success.
Google Finally Dropped The Bombshell On Affiliate Marketers
Google finally dropped the bombshell on affiliate marketers. Their was a lot of speculation in the affiliate marketing community if they would actually go through with it. Well, they finally did...
Simple Ways of Marketing Online
Internet marketers already know these strategies by heart. But there may be some who just entered the online business and marketing community who may not have tried some of the simple ways of marketing online.
Get the Bug! Viral Marketing Exposed...
Most marketers know what it is, but very few have the creativity and know how to implement it. Viral marketing is a process developed that can be used or taken up by other people without your having to work much at it. The question is: How does it apply to affiliate marketing?
Successful Article Marketing Strategies
Are you thinking about starting to write articles as a way of promoting your website? Are you looking for some advice about how to write a successful article? Have you a lack of belief in your ability to write an interesting article?
7 Essential Steps to Web Site Promotion
Web Site promotion should be the major part of your web site marketing plan. Its not enough just to design a beautiful web site and put in on the Net. Promoting your web site has to be done constantly if you want to get a continuous stream of traffic to it. If you dont drive traffic to your web .....
Death Rattle Of Black Hat SEO
Yes indeedy! Judgment Day is visited unto the black hat seo brethren with a mighty vengeance that was foretold from the day the first scroll of code was writ in script!
SEO Tips for Internet Marketing Agencies Do as you Offer
As an internet marketing agency, its crucial to have prime organic search positioning. After all, if you offer SEO services, why not show your clients and prospects that youve mastered it yourself. Find innovative ways to optimize your website beyond general link building tactics.
Why Everyone Should use Internet Marketing as their #1 Tool
I had a conversation with a good friend of mine who is in network marketing and we discussed different ways we marketed our business. The conversation only lasted for about 20 or so, but I continued to think about it long after we finished speaking....
Advertising's Answer To "Finding A Needle In A Haystack"
Over the past five years, weve seen radical transformation and growth of the Internet. With this growth however, came a number of pain points felt by both the consumer and advertiser, namely their mutual inability to successfully find one another online.