Podast Promotion Tips

Podast Promotion Tips Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to it's success.

1. Educate the Public

It is important to remember that podcasting is a relatively new technology and not everyone understands or knows what podcasting is. It is particularly important to educate users if your audience is not technical. Not only is it important to explain what a podcast is, but it is equally important to explain how your podcast will help listeners. Instruction on how users can listen to podcasts should also be included.

Understanding Podcasting - podcasting-tools.com

2. Graphic

Add a graphic to your website to let website visitors know that a podcast is available for your content. Colorful graphics have become the signature to alert listeners that podcasts and RSS feeds are available. The podcast flags were initially bright orange rectangles but as the popularity has grown, webmasters have bent the rules a bit.

A free online RSS graphic tool is available that allows users to quickly customize buttons by selecting the text and the color scheme of the button enabling webmasters to coordinate their podcast flag to match their website color scheme. Graphics experience is not required. Simply select alternative colors and insert text to personalize the feed graphics.

Online Graphics Tool - feedforall.com or choose ready made graphics fom: feedforall.com.

3. Descriptive Content

Be sure the podcast RSS feed contains enough information related to the contents of the podcasts to grab the interest of listeners. The description should be keyword rich. A link to the audio file should be included in the description field. The audio file link is a great way for listeners to sample a podcast.

4. Press Release

Send a press release about the podcast. In addition to distributing the press release to editors, be sure to submit the release to free online press release directories.

Submit Press Release - softwaremarketingresource.com (scroll to submit release)

5. Podcast Directories

Submit podcasts to the podcast directories. Podcast directories contain podcasts that cover a wide variety of topics. Inclusion in the podcast search engines and directories will tap a whole new audience.

Submit to Podcasting Directories -podcasting-tools.com

6. Consistent Theme / Interesting Content

The last thing you want to do is to turn off listeners who have subscribed. Provide consistently formatted and consistently themed audio files. Interesting content that is consistently presented will gradually increase your listening base.

7. Create a Community

Encourage feedback and dialogue with listeners. Listen to the feedback of listeners and test their suggestions. Remember the podcast is for them not you.

Podcast promotion should be approached with the same tactics as website promotion. Identifying and informing your audience will increase communication and dialogue.

Hot Site Promotion Tips for Search Engines
You may be wondering what exactly is promotion for search engines. Well it is marketing to put your site in a position that is favorable to search engine spiders. By doing this you gain a more favorable position in search engines that is reflected in your sites ranking and positioning.
The Truth About Web Promotion
The very basics of a web related business lie in the fact that web promotion is an ultimate word in the entire process of the system. Truly there are two types of search engines. Namely, Search Engine Directories and Search Engine Spiders...
Web Design Company Tips
Web Design is a complex business, but can be very rewarding if you get it right! Here are my top five web design business tips:...
Must Know Tips for Redesigning your Website the Right Way!
This article Must Know Tips for Redesigning Your Website the Right Way is really helpful. The author takes each facet of a website and talks about why it should be improved as well as how.
Attack Smaller Searches To Get The Big Ones!
Searching online can not only be fun, but you sometimes need to be downright inventive. For those of you who have been searching online for years now,...
Important Tips on Choosing a Web Host
If you have taken the time to have a look online recently you may have noticed that there is an almost endless quantity of web hosts. An exact figure is virtually impossible to ascertain due to the fact that new hosting services debut regularly only to just fizzle out in a matter of time.
Website Promotion Tips
There are many ways to promote your site in addition to META tags. Using META tags and search engines are the first steps of website promotion.
How to Use Tip Sheets to Promote Your Business
The goal of marketing is to make your prospect comfortable enough to say yes to working with you. But while one prospect may need a fancy brochure, another may not be comfortable unless he meets with you. Underneath it all, your prospects just want to trust you. Use tips to gain that trust. Don....
Website Promotion Through Newsletters
Website promotion is certainly a main focus of all business owners and their respective Web sites. But there is one particular inexpensive way to increase traffic to your Web site, and that is web site promotion through newsletters.
Search Engine Optimization Tips
Making SEO work for you. Tried and true tips for anyone looking to increase web site traffic.