Google gives your website high PR if it is popular. It's based on the number of votes other websites give for your website. Those websites give votes to your site by putting a link to it on their websites. When you link your site to another website, that means you vote for it. From this information, if you want your site to have a high PR, then you have to get as many votes as possible from other websites.
In other words, make as many links as possible to your site and you will have higher PR! This is important because PR is one of the many factors that Google takes into account when ranking websites. If you want to find out your site's PR (and others' too), you must download and install Google's Toolbar to your browser. Go here to download the toolbar for free: toolbar.Google.com
After installation, then you will see a small white and green bar. That is the Page Rank indicator. If you run your mouse pointer over it, you can see the PR of the current page you are opening. A PR of 6 is considered good for a website.
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