Introduction:Improving your link popularity is a bigpart of optimizing your website for search engines. Many webmastersignore this very rewarding process. The most common reason for this isthe time it takes. Many webmasters just don't have the time. There areservices out there that will do this for you, but if you have the timeto do this yourself, I highly recommend you to do this! Please takesome time to read through this article and learn how you can get themost out of improving your link popularity in a short amount of time.
What not to do:
Onething that is very important is the quality of the links that link toyour website. Links pointing to your from a low ranking, low trafficand unrelated website are very close to pointless. Before we go throughhe few steps to building a quality link directory, there are a fewthings you need to know not to do:
- Do not add your link to alarge link list that many webmasters upload to their website andconsist of links only. This is considered a link farm. Important searchengines like Google recognize these links pages as link farms and willnot count these as incoming links. In fact it could hurt your rankings.Some other search engines are know for banning your websites if youparticipate in one of these link farms.
- Do not create a linkdirectory and use this directory for multiple websites. Not only doesthis get close to being a link farm, it also creates a "links nest". Itis very easy for search engine spiders to recignize that all thesepages are the same.
- Do not use Zeus for creating your linkspages. Google does not spider links pages created by this program whichmakes it pointless.
- Do not decide whether you will link to awebsite just because of its Google Page Rank. If it is a niceprofessional website, and it is a good resource for your visitors, youshould definatley link to it!
8 Steps to improving your link popularity successfully:
1.To make the process of searching for links and building your linkdirectory easier and time saving, we recommend using Arelis (AxandrasReciprocal Link Solution) . This award winning program will search forpotential link partners and also create your link directories howeveryou like them. The link directory pages are fully customizable to matchthe looks of your website. It will also help you sending out emails towebmasters to ask them to trade links.2. To evaluate eachpotential link partner website we recommend using the Google toolbar aswell as the Alexa toolbar. These toolbars will help you evaluate eachwebsite you visit. The Google toolbar will tell you the page rank ofthe website you are visiting (although you should not entirely baseyour results on this!) and the Alexa toolbar will tell you what kind oftraffic rankings the potential link partner has. There is no senserequesting a link exchange with a low traffic website. If it hardlygets any visitors itself, how many will you receive from it? By findingout the page rank you will know how much value Google will put intothat link. A page rank over 4/10 will affect your rankings. But alsokeep in mind that a page with a Page Rank of 1 can be a PR4 next month!
3. As you visit each website, you will also visit many searchdirectories. As you visit these directories don't forget to leave yourlink. You don't have to link back to these sites. Many of thesedirectories will not just help increasing your link popularity, you canalso receive some substantially good traffic from these!
4.Make sure each potential link partner already has a link directory ontheir website, or even better displays links on the sides or bottom ofits website.
5. When you have found about 25-30 potential linkpartners, create your link directory. If you are using Arelis, there isplenty information on how you can create your links pages matching yourwebsite. Make sure you have a link from your main page pointing to yourlink directory. This will help search engine spiders spider your linkspages.
6. You have created a nice looking link directory. Nowit is time to start contacting webmasters to request a link exchange.You can use templates to do this. But this is not reccomended. You wantto make sure that you personalize each and every single link requestyou send out. These days, webmasters get too many junk emails.Personalizing your link request will give you a bigger chance to getresponse from the webmaster you are contacting. Don't forget to addsomething nice to your email. Also, include your linking information toyour website for them to add to theirs. Make it as easy for them aspossible. Give them a reason to add your link to their site. Don'tstart off your request by telling this webmaster telling him howimportant link popularity is. They should know. And if they don't, theyprobably don't have a link directory.
7. It might take somewebmasters some time to respond to your request. Don't make them angryby keep sending them emails. Send one, if you don't get an answer for amonth or so you can send another request. Not all webmasters willrespond at all. But if you keep your email requests personalized,professional and friendly, your should be getting about an 70%-80%response.
8. As time goes by, keep working on your linkdirectory. A few hours per week will get you a long way. You will beseeing result after about 1-2 months. The traffic to your site willincrease. Your search engine rankings will get higher.
Follow eachof these steps carefully. Link popularity is so important. But don'tthink that you will get high rankings just by increasing your linkpopularity. You also want to make sure your web pages are search enginefriendly. You can get someone to optimize your website for you, or youcan use a program such as IBP (Internet Business Promotor) and WebCEO
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