Link Popularity: Improve your Search Engine Rankings

What is link popularity?

Link Popularity is simply thetotal number of pages that link to your website. Most search engines,including Google, consider that when one page links to another page, itis effectively casting a vote of confidence for the other page.Therefore, the likelihood of you being the best source of informationfor their searchers is directly linked to the number of votes you have.It is therefore safe to assume that the higher the number of pageslinking to your website, the higher you will be ranked on the searchengines. Link popularity has become a critical success factor forsearch engine optimization within popular search engines.

How does link popularity work?

Goodlink popularity is important because it can boost your rankings withinsearch engines, increasing the number of visitors to your website.There are 3 important factors to keep in mind:

Relevancy

Anincoming link is considered to be relevant if it relates to your webpage. For example, if you sell office furniture online, relevantincoming links could include: furniture manufacturers, interiordesigners, competitors in other states or countries, etc.

Keywords

Keywordsmake the relevancy of your site obvious to the search engines. Makesure that incoming links contain the keywords that best describe yoursite. For example: Brisbane Office Furniture Sales.

Quality

Thequality of links is just as important as the number of links. Only highranking websites can influence your visibility within search engines.You will be penalized for suspicious looking links from unrelated webpages or too many links from low ranking web pages.

How can I discover my link popularity?

Our Link Popularity Checker: http://www.kintek.com.au/tools/link-popularity-checker.phpwill show a summary of your link popularity in the four most popularsearch engines. Alternatively, another easy way to find this out is totype link: followed by your full web address with no spaces, into asearch engine and you will receive a list of web sites currentlypointing to you.

How can I improve my link popularity?

A few quick tips:

Talk to your suppliers and other related industry partners and arrange to cross link.

Analyse the incoming links you already have and make sure they contain the keywords that best describe your site.

Examinethe link popularity of your well ranked competition. Once you discoverwho's linking to them, find out if you can get a link to your websiteas well.

Don't forget - content is king. Link popularity is onlyuseful if your website already provides relevant, keyword rich,information.

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