Link Manipulation

Link popularity is a winning factor in many campaigns toachieve a substantial boost in your rankings, however; with all goodcan come over-inflated and out of control manipulation (BAD).

The search engines will not be defeated for long. Those whothink they can get away with something in the short term will generallycome unstuck in the long term. Google recently changed their algorithm(end 2003) which has upset many website owners who relied upon Googleresults to provide them business. To me, that is ineffective marketing,which ever way you look at it.

Websites who dominated the rankings because of linkpopularity suddenly became unstuck and are now, nowhere to be seen.Websites with minimal popularity but great content and even those withlittle content and medium popularity have begun to dominate therankings for their given terms. Many people blame Google, blame SEO'sand anyone else they can blame. These are free rankings that yourcontending within, which are constantly being manipulated to use everyinch from the system structure.

Users are not going to tolerate this for long if they cannotfind quality content and products when they search. With this suddenupset and some minor tweaking by Google, the results will eventuallysteady and those who once dominated will still not be seen.

Many people, especially SEO's and Link Marketeers, getcarried away with the websites that their link is going to be displayedupon. Yes, a website with wrong or illegal content and websites thatblatantly abuse search engines editorial policies, a definite no no,but everything else is OK.

Another thing that I have found is people getting toowrapped up in what Google wants! It is well documented that Google iscurrently the major search engine on the Internet. Google is also themajor search engine that keeps changing their rules because so manyattempt to manipulate them. Remember this, Yahoo was the leader of thepack in 2001. Who next?

What about the other MAJOR Search Engines that deliver theother 50% or so of traffic? This leads people to become to choosy withwho they will and won't link too. How about this! Link to whom ever youplease within the above standards, and advertise your website as muchas possible.

Whether your website is on a page with no PR or on a pagewith a PR10, pages change, link importance changes and every searchengine evaluates different aspects to rank websites within theirengine. Maintaining a high ranking is like changing your underwear; adaily requirement!

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