Link Exchanges: What They can do for Your Business

For those of you who don't know the definition: Link Exchanges are 2 links back and forth between 2 individualcompanies that have linked to each other. What is the purpose? To build "link popularity" within SearchEngines!

What is the purpose?
To build "link popularity" within Search Engines!

How Does That Work?
Well when someone types in your business within search engines, you will get 2 types of results.

1) Your optimized site & related topics listed by you into the search engines.
2) All the links back to you from other sites listed within the search engines.

Number 2 is the important one for this subject: If your site is NOT "optimized" for great search results,a popular link could do just the same.

"Optimized" - Look for articles on "Optimizing your site for search engines"

Martin, PLEASE TELL ME MORE!!!

Well, let's say that 80% of your visitors come from search engines. And let's say that the searchengine just all of a sudden deleted you out of the engine! You will still get people coming to your siteand searching your site with great link popularity. All the links back to you will STILL be listed inthe search engines!

Many professionals believe that you should only link to companies that have related discussions or informationas your own! Me, always being the impartial one, I still try promoting link exchanges from all walksof life! You never know who will see your link and where!

It's not only good for search engines! Huh?

That's right, many link exchanges come from privately owned businesses, probably like yours. Withthis into account, once a visitor is satisfied with browsing the site, they may look for other resources!If you have links to your site all over the net, there's more of a chance some people will see it andvisit your site!

Please Note: When giving other companies your description of your link (Company Title) please make sureto be specific on your sites information!

Here's an example of our text link:

Title: Affordable Web Design & Web Site Marketing Tips
URL: http://smartads.info

Description:
Smartads is here to help you expose your business to the world. SEO Services & Affordable WebSite Design for your online promoting needs. Web Site Marketing Articles to help you get more trafficto your site.

That's it!

Here are a couple of companies that promote link
exchanges between all kinds of other companies:

- http://www.linkpartners.com
- http://www.addurlhere.com
- http://www.smartads.info/links
- http://www.reciprocallink.com
- http://www.link-city.com
- http://www.go4links.com/Web-Internet.htm
- http://www.plainlinks.com

These are just some examples.
They are not listed here as the best there is, just some of the many companies out there!

If your searching for companies to exchange links with, here's a couple of things to look for!

1. Look for buttons or links that say this:

- Links
- Link To Us
- Reciprocal Links
- Link Exchange
- Directory (add your site and link back)
- Resources

2. When looking through other link programs, make sure they say something like this: "Link to usand well link to you" Many sites often only have "Help us promote our site, link to us!" and they don'teven link to you!

Not to say this is a bad thing, but if I'm going to link to you, the least you can do is link to me!

I hope this article has opened your mind about Link Exchanges!

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