Increase New Customer Traffic To Your Business

One person tells another, who tells another, who tells another and so on. You get the idea. Let's seehow to make that an actuality.

You have a great company and you provide the highest level of customer service. But as the old cliché says: "Ahappy customer tells a friend, an unhappy customer tells 10 friends." You don't have to worry about theunhappy customer telling 10 friends because you always do a great job and keep your customers happy.But how do you increase the number of friends that your happy customers are sending your way?

Plain and simple: You are going to have to reward them.

The reason that happy customers don't tell many other people about your service is because most customersEXPECT good customer service so the companies that provide it aren't at the front of their mind. Theyhave too many other things to worry about on a daily basis.

By starting a Customer Referral Program you will give your best customers a reason to want to tell otherpeople about you. Offering discounts or special incentives to customers who refer another person or companyto your business is a win-win situation.

You may have medical licensing boards or other ethics committees for your profession that restrict youfrom certain types of rewards and rightly so due to conflicts of interest that may arise. But you canalways find something that you can do to reward your customers when they refer someone to you.

Here is an example of a Customer Referral Program for a Direct Mail Company and how it works:

"When you refer someone, and that person places an order, you will receive a $25 credit that can be usedtoward any of said company's services.

Each time this happens you will receive the $25 credit and there is no limit, so feel free to go crazyreferring your friends to us. If you refer enough people who become customers you could end up gettingyour next order FREE."

When you set up your own referral program you will want to do two things:

First, make sure that the incentive you offer to your customers is in proportion to the price of whatyou are selling. If your least expensive service is $5000, then a $25 discount is probably not goingto be enough to get them interested in spreading the word.

And secondly, you need to promote it. Make sure that your customers know about the new reward programby:

1) Having your sales associates mention it whenever someone places an order.

2) Posting notices in your business if you have customer foot traffic.

and

3) Sending out announcements to your customer address list on a regular basis.

All of these things will help you to increase the number of customers that you receive through word ofmouth, and at the same time help keep down your marketing costs. Is this a great idea or what?

Offering discounts or special incentives to customers who refer another person or company to your businessis a win-win situation.

Reward the customers that reward you. One of the greatest compliments is when someone refers anotheror others to your business.

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