How To Manage Your Reciprocal Links Directory

How To Manage Your Reciprocal Links DirectoryReciprocal linking is an inevitable part of the life of any webmaster. Incoming links are valuable becausethe rankings in Google depend in large part on the amount and quality of these links, and because incominglinks provide a steady stream of traffic.

While most discussions on reciprocal linking deal with the problems of getting links and finding partners,an equally big problem is how to manage a link directory and handle the numerous requests for reciprocallinks sent to you even after you have ceased trying to get new links.

There are many webmasters who just delete these requests, in the same way that they delete other unsolicitede-mail. Handling link requests manually takes a lot of time. You must first go online, look at the sitethat has sent you a request.

Then, if you want to link to them you have to edit the html page where you keep your links, upload itand finally write an email to the person who has requested the link and inform her that the link is nowactive. If you get three or four link requests in one day (as I got today), processing them could takeup a good part of your morning.

I hardly ever deleted these requests but put them in a pending folder which I never got around to dealingwith, until I finally decided to find an automated way to handle this work.

I shopped around and found a site that provides a link management service for the price of $20 per month.They set up your links directory, and once it is in place, all link requests must come through a formplaced on your site. When someone fills out the form you get notification.

You go online and look at the request, and if you like it you "press a button" and approve the link.The link is automatically placed on the proper page of your directory and an email gets sent to the personwho requested the link. It would take just a few minutes to handle a link request in this way.

However, I wasn't ready to pay $20 a month for this service and looked around for another solution. Thereare software programs which, when installed on your own server, do the same kind of directory managementbut at a far lower price. I found one such software, a PHP script that uses a MySQL data base. The pricewas great, free of charge. However I had trouble installing it, and wanted to try one of the low costlink management programs that I also came upon during my search for a solution to this problem.

Finally I settled on Reciprocal Link Manager, tinyurl.com. Whattipped me in favor of the program is that the owner himself uses it on his own sites. I paid $67, andgot a PHP script. The directions for uploading the files, changing the file permissions on the serverand setting up a MySQL data base were very easy to follow and I set up the directory on a few of my websiteswithout any problem.

The Reciprocal Link Manager produces static pages that are search engine friendly. It is also easy tocustomize the directory to look like the rest of your site. In addition you can import your old linksinto your new directory.

The program provides all the functionality of the more expensive online services and gives you a systemwhich enables you to handle several link requests in a very short time. In addition, one component ofthe program helps you to find new link partners, add their site details to your directory and send reciprocallink requests to them.

Now whenever link requests are sent to me, if they fit with the theme of my site I add them immediately,instead of deleting them or stuffing them in a folder that I will never get a chance to deal with. Ifyou would like to save time, but also continue to build your site's link directory, I recommend thatyou go for an automated solution to the task of link management.

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