Giving away content is a powerful way to get free advertising.For example, give other people permission to use your article on theirweb site or in their e-zine. The resource box at theend of your article acts as an ad. In return, you get free advertising. It's a win/win situation for both you and thepeople that need the extra content.There are many forms of free content. It could be articles, reports, newsstories, e-books, e-zines, e-mags, virtual e-mail courses, pressreleases, web books, etc.
You can take it a step further andmake giving away content an even more powerful way to get freeadvertising. For example, give your free e-book to one person and allowthem the rights to also give it away. Do you see what I'm leading upto? Let's say only 20 people download your e-book. Those 20 people maygive away your e-book to 20 more people. That's a total of 400 peoplethat have seen your ad in the e-book. And it just keeps multiplying!
If you keep producing free content over a long period of time it starts building up. Now, take all your free content and createan online directory. You can use your free content directory as a website traffic generator. You can ask people to add the directory totheir web site by linking to yours.
In conclusion, giving awaycontent gives you three powerful ways to get free advertising. You cansubmit free content, allow other people to give away your free content,or have people link to your web site to give away the free content. Myadvice is to take it one step at a time and this system will bringtraffic to your web site over and over for years to come.
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