Big supermarket chains are successful because they attract plenty of traffic through their doors. Each person that walks in through their door is a potential customer. Your internet business is no different. Your success lies in getting traffic to your site. Each visitor is a potential customer. The search engines play a huge role in getting visitors to your site.
In order to get the traffic you require to run a successful internet business, you need search engine traffic. To get this traffic you need to be listed in the first 20 listings. The first 10 really needs to be your goal. This is the first 2 pages; Here are some thing you need to do.
Get the best keywords
First you need to do a keyword search. This will tell you what terms people are using to search your niche. Now you need to choose your keywords. This is very important. In your research you will see how many searches are done for a particular word or phrase. You need to choose those that have a good number of searches but not too much competition.
Choose long tail keywords (a key phrase of 3 - 5 words)that have a reasonable search frequency for your industry. For example "Internet Marketing": it has a very large search frequency. It also has huge competition. Your chances of getting your site into the top 10 of Google would be virtually nil.
Here's how to optimize your site
The title tag on you page is the most important tag. This is what Google uses for its listings. This tag is very important in Google's listings.
The keyword phrase that your research has shown is the best to use should appear near the start of the tag and if possible again later in the tag. It MUST be used at least once in your title tag.
Another thing you must do is have a different title tag for each page of your site.
Another thing that can help is having an XML Sitemap. This won't help your rankings but it will help Google index your site changes more quickly.
It is important to use Robots.txt. This is the first file the robot will look for each time they visit your site. Having this file will reduce 404 errors appearing in your log file.
These are just a few of the thing you can and should do to help your page rankings and thus your listing position in the search engines. There are a lot of other thing you can do but they will have to be the subject of another article.
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