How Do You Know When You Have Enough Backlinks?

We all know just how important it is to get as many incoming links as possible. The top search engineslove backlinks; and you don't need to be a rocket scientist to figure out that link popularity playsan important role in their ranking algorithms.

Incoming links aren't just important to the search engines. The more links that you have that link directlyto your site, the more opportunities there are for people to click them. Every opportunity to click alink is an opportunity to get a visitor to your web site.

So, if the "arrow" is your targeted visitor, then the incoming link is your bow. Now, I'm not suggestingfor a moment that you take up archery! But I am suggesting that you get as many bowmen as possible tosend targeted traffic to your site.

How do you know when you have enough bowmen?

How many incoming links is enough?

Here's a step by step process to get you the answer...

1. Choose your primary keyword and run off to your favourite search engine and run asearch.

2. Identify the URL at the very top, the number one position, and copy the URL to yourclipboard.

3. Now open another browser window and get to this page: www.link-advantage.com/popularityand paste the #1 URL from the search engine window into the search box. Don't click the "check" buttonjust yet.

4. Go back to your search engine window and click to page two and capture the URL thatis in the top of that page (#11 in the overall results).

5. Return to the Link-Advantage.com window and paste the #11 URL into one of the additionalsearch comparison boxes.

6. Enter your own site's URL in one of the remaining boxes and then click the "check" button.

Now look carefully at the results. You now have two targets to aim for. You know how many links you needto beat the site that holds the #1 position; and you know how many links to get your site into the topten position on that important first page of the results for your keyword.

Surprisingly, now you know what you are aiming for, you are much more likely to succeed and by usingthe www.link-advantage.com tool you have an easyway of keeping score.

In my link building experience, having a clear target and measuring progress can be a great motivator.However, it's important not to feel overwhelmed when you first start and see that you're going to needthousands of backlinks. Just set yourself a realistic target to aim for within your first week, or month,and get started.

Building link popularity isn't a one-off project, it's an ongoing and important part of building longterm traffic.

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