As soon as you register your domain name, submit it to Google! Even if you haven't built your site, or written an copy, or even thought about your content, submit yourdomain name to Google. In fact, even if you haven't fully articulated your business plan and marketingplan, submit your domain name to Google.
Don't wait!
There are two reasons for this. Firstly, getting on the search engines has always taken a long time fora new site. Even assuming you do everything right, it takes months before your site is even indexed,and more months before it starts to rank well. As a rule of thumb, never expect to rank highly within6 months of submitting your site to Google.
The second reason is a recent phenomenon called 'Google Sandbox'. Many SEO experts believe that Google 'sandboxes'new websites. Whenever it detects a new website, it withholds its rightful ranking for a period whileit determines whether your site is a genuine, credible, long term site. It does this to discourage thecreation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of someother site).
By submitting your domain name to Google as soon as you register it, you're establishing a site historyeven if the site has no content. By the time you've built your site, written your copy, and developedthe rest of your content (and written your business and marketing plans), Google will probably see noneed to sandbox you.
If you wait until launch day to submit your site, you'll spend a month or two (maybe more) sitting inthe sandbox watching potential customers spend their money elsewhere.
How to submit your site to Google
Don't waste money by paying someone else to submit your site to Google. It's easy!
Simply go to www.google.com, enter your URL (domainname) and a few comments or keywords to describe your site. Then click 'Submit'. That's all there isto it. You only have to do it once, and only for your top level page (i.e. Home page).
Google's robots will then crawl your website the next time they're out and about. Of course, they don'tguarantee that you'll be included in their results.
IMPORTANT: As mentioned above, it takes quite a while for your site to appear in the search engines.This is partly because the search engines are big and slow - especially when it comes to new sites. Itwill take a minimum of 6-8 weeks before your site is indexed.
How to submit your site to other search engines
There are hundreds of search engines on the Internet. It's a lucrative business, after all! But don'tpanic; studies suggest that the top 11 search engines account for about 90% of web traffic. In otherwords, if you have the top 11 covered, there's no need to submit to the rest.
What's more, at the time of writing, most of the top 11 don't actually accept submissions. The only ones that do are Google (described above), Yahoo, and MSN. Here's a list of the available submit pages.
- Yahoo - search.yahoo.com (offers free submission)
- MSN - search.msn.com (offers free submission)
- Alta Vista - covered by Yahoo submission
- Netscape - covered by Google submission
- Fast / All the Web - covered by Yahoo submission
- Ask Jeeves / Teoma - at date of writing was not accepting new submissions
- Hotbot - at date of writing was not accepting new submissions
- Lycos - at date of writing was not accepting new submissions
- AOL - at date of writing was not accepting new submissions
- Looksmart - at date of writing was not accepting new submissions
TIP: My SEO copywriting and advertising copywriting website divinewrite.com reached page 1 of Google.com for my primary keyword, "copywriter", without a dollar being spent on search engine submission. I only ever submitted my site to the engines that offer free submission.
Do I need to submit my site to other search engines?As a rule, no.
With an estimated 8.8 billion pages indexed (approximately 76% of the Internet), Google is number 1 whenit comes to search engines. It's argued that once Google has indexed your site, the other search engineswill follow. Theoretically, you don't actually need to submit your site to Google either because it'salways on the lookout for new content and will eventually find your site of its own accord. Google actuallystates, "Given the large number of sites submitting URLs, it's likely your pages will be found in anautomatic crawl before they make it into our index through the URL submission form." ("Google Informationfor Webmasters" - google.com) Personally,I wouldn't like to take the risk.)
Having said that, it certainly doesn't hurt to submit your site to other search engines (especially ifyou haven't developed any content for it yet).
Conclusion
You don't need to be an SEO expert or an SEO copywriter to submit your site to Google and the other searchengines. And you don't need to pay anything to do it. You just need to do it. And if your domain nameis new, you need to do it NOW!
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