Guide to Software Marketing

Intro

This concise article will tell you in plain English how you can promote your software easily and effectively.

Submit your software

Irecommend submitting your software to upload.com. It costs $79 dollarsa year, but is well worth it. It will display your product ondownload.com and its partner network made up of 20 other major downloadsites. Download.com is so popular that if your product was only listedon download.com it would still be worth the yearly fee.

UseRudenko's (submit.rudenko.com) software submission service to submityour software to hundreds of software archives. Unlike auto-submitprograms, Rudenko has employees manually submit your software to eacharchive so it is less likely to be rejected.

Rudenko's softwaresubmission service is also beneficial because most of the softwarearchives will have a link to your website. Relevant pages that link toyour website increase your link popularity. The higher your linkpopularity the better your search engine ranking will be, especially inGoogle. Rudenko's software submission service costs $70 and if youinclude "David Mahler - 10% discount" in the comment field you willreceive 10% off.

Promote through your website

If you have a website than you can promote your software for free by utilizing effective search engine optimization techniques.

Thetwo key factors for search engine optimization are effective titles andclear body text. Make sure that the titles are relevant, unique to eachpage, and include key phrases that are likely to be searched. Body textshould be clear, concise and saturated with key phrases. Feel free toadd your key phrase as many times as it seems natural to do so. Beforeyou publish your masterpiece, test your website copy by reading it outloud to yourself or to a friend. If it sounds awkward you probably needto take a few of those key phrases out. Remember it is important towrite for both people and search engines.

For more information on search engine optimization I highly recommend highrankings.com.

Have someone else do the work

Websiteslike shareit.com and cj.com allow you to partner with affiliates thatdistribute your software for you. This is an easy way to get yourproduct out there but you can expect to pay a commission to theaffiliate.

Conclusion

Whether you are a soleproprietor or a major corporation, these software marketing techniqueswill be effective in promoting your software.

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