Google's New Update, Is Google Bombing You?

As the world turns, the internet is getting stirred up by these new Google updatesshowing up all over the web. For the past few weeks people have been recordingtwo GoogleBots showing up on their site stats.

While updates may be good for some, it also means "welcome to the real world" forothers. If you are one to watch closely those high rankings that your websitehas been getting, you may want to revisit them again. Don't be shocked to seethat your site has dropped off the face of the earth.

Is Google Killing Over-Optimization?

The more we take a look at what is happening out there, the more we discoverthat Google seems to be penalizing websites that "over optimize" their sites.If you try and insert keywords whenever you can, you are over doing it. If youadd "anchor text" to all your links, you are over doing it. Anchor text is anew practice but as I've stated before, it won't last long. Most people neverget to read or even see the anchor text implemented in a website. Anchor textis the "explanation" that pops-up when you put your cursor over a link.

I tested the "anchor text" theory with my site last week. I only tested one mainpage that I knew that Google would re-index within 48 hours. The results werevery negative. As soon as the new information was indexed, the search engineresults from that page dropped down dramatically. Again, I removed the anchortext from the page and the results seem to gain momentum once again.

It's not hard to come to the conclusion that with so many of us out there seekingfor "google answers", we tend to implement anything we read in articles, newsletters,forums, etc... within our websites. With this in mind, it's no wonder the newupdate may be attacking those who try too hard to raise their positions in engines.

Is Page Ranking Dead?

As we where all trying finally to veer away from Google Page Ranking, we nowsee another change in our ranks, another update has hit our doorway and withit has brought new PageRank updates. Is it really an increase/decrease of pagerank?or is it just the result of the new updates taking a small affect to the pageranktechnology from Google.

It actually seems as though pageranking is still in affect. Many of the newerpages built these days have been neglected from pageranking altogether. Now,we can see a small increase to newer pages and a possible increase to older onesas well. Lately before the commotion started, 99% of newer pages barely gaveany signs that Google had indexed them and rewarded inbound links to them.

What Does The Future Hold?

Many of you might be thinking, where do we go from here? In reality there areliterally 1000's of you out there that have never gone through a Google updateof this magnitude. You may feel confused, unsure, and alone. Don't worry, youare not the 1st to get hit hard. We've all felt the wrath of Google sometimeor another. The best thing to do is to NOT wait until the storm settles down.No, get out there promoting your site more than you've ever done. I've alwaysconsidered a hit to my websites a blessing in disguise.

Is Google's IPO Affecting Change?

Some seriously believe that since the introduction to Google's new IPO, theyhave had a new found reason to working harder at delivering better results andtrully proving to the world that they have what it takes to be the best out there.

How is it that so many of us out there now depend on Google to perform well?What has happened to promoting online where so many of us depend solely of Googleto create success for our business? Does this not seem strange to you? In ourefforts to increase rank, get better placements, increase our traffic, we havelet Google become our parent figure guiding us online and holding our hands.

As we move into the future, are we going to allow only a certain amount of companiesto hold the keys to our future? We need to break free and look towards makingnew partnerships and help smaller but also deserving search engines to plow theway.

Before this update, you may have felt comfortable with your high rankings butnow they are gone. It has happened to the best of us. Take this opportunity toget back up and start promoting your site like you've never done before. Don'tjust sit there and wonder what happened, take advantage of this "ego buster" andincrease your own rank.

As for Google's future, let Google figure that out and keep your focus on yourown future. Go further than you've ever gone before.

Until next update, keep it up!

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