Google Page Rank Is Dead - Or is it?

For a long time now, marketing gurus all over the world have been talking aboutgoogle page ranking. Page ranking is simply Google's way of measuring your pagesaccordingly.

But there is a problem...

More and more we tend to see NO consistency with page ranking at all. Pleasedon't confuse the difference between "page ranking" & "search engine ranking".The two are completely different.

With this method of measurement, we could quickly see how much or how littlea person has put into promoting their website. A high rank of 6,7,8,9,10 is sometimesheld as something honerable to have for your site but does it really matter?

In some aspects it does and in some it doesn't.

As I mentioned above, page ranking has nothing to do with your search enginesuccess. It (did) have everthing to do with "importance". The only problem is(like so many marketing ventures online), this measurement method is dying offwith the rest of them. People online are very intuitive about these sort of thingsand tend to over saturate ways to beat them and/or improve on them quickly.

People all over the world are even still wondering how to increase their pagerank. Now why would they do this???

Simple, it's all about prestige. Eventhough marketing experts like myself weighabsolutely no importance on page ranking anymore, there are still literally 1000'sof business people out there that consider a high rank a good thing.

So how do you benefit from increasing your rank?

- You will attract better quality websites to yours
- People will think your website has lasting power
- People will want to mimic what you do
- People will even think highly of you

Even now, many browsing people look for high ranking websites to exchange linkswith.

So does trying to increase your website page ranking help you? Not really. Whatyou ultimately want to do is promote your website as much as you can in as many "RELATED_ RELATED" places that you can and let search engines do their own thing.

Playing into search engines hands won't help your company. Building a great webmarketing foundation will attract exactly what you've been after..... MORE EXPOSURE!

Please take this seriously and always be on the look-out for other ways to promoteyour business, let Google's page rank go and look at the future beyond PR ratings.

Hope this article helps you out!

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