In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com.
If you take your top key word search engine placement within Google and look at your website's description, you will notice something similar with other websites, the descriptions match those taken from Alexa.com!!!
Take a peek for yourself.
1 - Search for your top key word in Google (usually the first key phrase within your title tag).
2 - Now copy & paste this description in a note pad or word doc.
3 - Once you have this, go to: www.alexa.com
4 - Type in your "url" in the address bar
5 - Look at the description from Google and the description from Alexa, they should be an exact match.
Note: If you do not have a description in Alexa, Google will come up with its own version but in reality, wouldn't you want to be in control of your website's description within the SERP's?
Not having a description in Alexa - Could it directly affect your Google search engine results?
ABSOLUTELY ! ! !
I would suggest looking at your description in Alexa to make sure that it directly targets your top key phrase that you want performing well within Google.
Your Alexa description could very well determine better SERPS within Google! Google feeds results into Alexa which in turn updates information on website ranking. They are partnered up, why wouldn't they use each others results?!
Alexa's Description is the "text book" definition:
I don't blame Google for wanting to use these descriptions. Most descriptions in Alexa are the "text book version" of your company's description and are usually well written, and well thought out. This would give Google an advantage so that they can spend less time on delivering quality descriptions and more time delivering better results within their searches.
I really like this idea because if this were true across the board, Google would be giving the individual website owner more freedom to write a proper description for their SERPS without using it to spam or create false information. Again, it would have to be approved by Alexa's team anyways, they probably wouldn't allow key word stuffing for their site as it is.
Related Articles
- What You Should Know About Alexa RankingsThis is a very good article for two reasons: 1) excellent information 2) presented in a concise and interesting format. The author explains What You Should Know About Alexa Rankings - how it works and why its important.
- How Alexa Estates Affect Your TrafficThis article explains all the stuff you should know about Alexa. The author tells how Alexa affects your PR, SERPs, and how exactly Alexa determines its special rating of your traffic in terms of a number.
- Alexa Traffic Rank: What it is and Why You Should Care (or Not)This article gives a complete explantion of the Alexa rankings. The author explains each of the three parts of Alexa rankings and what they mean to you. When you understand what Alexa looks at to rank you then you can be more effective....
- Get Traffic using Expiring Domain NamesEach day 20,000 plus domain names expire and become available for anyone to register. This is valuable if you are seeking a domain to help you boost your traffic, or are looking to resell the names for a profit.
Expiring domain names have been owned by at least one person in the past. This owner ma... - 8 ways to use the Alexa toolbar to promote your siteBy now, most web marketers know that the Alexa.com ranking of their site is important. It gives an independent measure of your monthly unique visitors and reach on the Web to potential advertisers. To potential clients, it gives them a vehicle by which they can research your site, and if your ranki...
- How To Generate Web Site Traffic For Free?Traffic is essential for every ecommerce enterpreneur and website owner. The best way of getting traffic is by achieving a top 10 or top 20 position in a famous search engine as Google. There are more than 8 billion websites indexed by Google. Only a small fraction of them get a high ranking...
- Do You Know Some Point About SEO?You can never learn enough about search engine optimization and this tutorial can definitely provide some interesting information for even the most advanced people in the field.
- Statistic sites, should you pay attenion to them?This tutorial will show you some web stats sites as well as show the benefits and disadvantages of stats!
- Submitting your Web Site to Free DirectoriesSubmitting your website to the various online directories is an important part of any Link Popularity campaign. Whilst your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity...
- The Top 5 Benefits of Using Google's Webmaster ToolsThis article will tell you about the top 5 benefits of using Googles webmasters tools.