Google Finally Dropped The Bombshell On Affiliate Marketers

Google finally dropped the bombshell on affiliate marketers.Their was a lot of speculation in the affiliate marketing community ifthey would actually go through with it. Well, they finally did.

Incase some of you reading this don't know what I'm talking about; Googleno longer allows affiliates using adwords to send traffic directly tothe merchants website. Affiliates will now have to send traffic totheir own sites first. This is going to make a lot of affiliates angrybecause now they have to go through the extra work of creating webpages.

Personally, I welcome the change. Affiliates who don'twant to take the time to set up their own web pages will stop usingadwords. This in turn will make keyword cost cheaper and get yourgoogle ads a higher position.

Some people thought that Googlewould be losing money as a result of the new rule. I don't think so.The number of Google ads will decrease as some affiliate marketersleave, but the ads that remain will probably get clicked on more oftenthan they did in the past. Which means more traffic for thosewebmasters..

One of the main reasons Google implemented thechanges is so their adword results were more relevant. It doesn't makemuch sense for each ad to point to the same website from a searchersperspective. But, this could backfire on Google. Affiliates couldsimply create their own web pages and send visitors to the same siteanyways.

I've been using adwords for about two years now and its interesting to see how things change as time rolls on.

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