Getting A Better Rank For All Your Pages

In one of my articles, I discussed how to market your web site link twice. It detailed out how to promotenot only www.yoursite.com but how you should also promote your site without the www., like this: http://yoursite.com.

This article is to talk about promoting ALL of your pages within your marketing campaign. See, most ofus typically only promote the main page on our sites. Ex. www.yoursite.com. The truth is, your site ismuch more than just the 1st page right? Well, let's condition ourselves to promote everything availablewithin your site...

Search Engine Marketing is crucial for all companies who want to succeed online. I'm sure at one pointor another, you will hear how "Optimizing your site for search engines is crucial". Of course, they aren'tfooling you, it is a crucial marketing tactic but, what is also crucial is learning how to use differenttools to boost your search engine placements once you've optimized your site for the web.

So let's talk about the marketing tactics available to you and implement strategies on how to promoteall your pages within them.

Link exchanges:

Link popularity has become a norm for most small companies to implement in their daily promoting activities.Here's the problem, most companies that perform link exchanges daily fail to utilize it to their advantage.For ex. Let's say you perform approximately 10 link exchanges daily. For each one, you submitted yourlink "www.yoursite.com". What you'll want to start implementing is submitting 10 different links withinyour site.

Ex Link Exchanges:

Link #1: http://yoursite.com
Link #2: http://yoursite.com/resources
Link #3: http://www.yoursite.com/services
And so on...

A good strategy would be to open up "Note Pad" and create all the links you want to promote.

1) Add each link
2) Assign an appropriate title to each link
3) Create an appropriate description for each link

Now all you have to do is to copy and paste each link when performing your daily link exchanges.

Writing articles:

Do you write articles to promote your site??? If you do, then you probably have created a "Resource Box" atthe end of each article right??? Good, let's change the resource box a little.

My site is host to 100's of Marketing Articles and the 1 thing I notice time & time again is thateach author (no disrespect to any of the wonderful authors) Typically only add the main page of theirweb site within their "resource box".

Ok, let's say you write articles about "Search Engine Marketing". At the end of the article, add a linkto a page on your site that talks about "Search Engine Marketing" or something similar.

Ex. http://www.yoursite.com/search_engine_marketing.html

So with that in mind, try revising all your articles to point to specific pages on your web site.

Directory submissions:

Submitting your site to directories will give your site long lasting traffic. Not all directories willaccept any link from your site besides the main page. This is ok though, there are literally 100's ofother directories that will allow you to submit any page you want.

Experiment with this and try to change up all your links when your submitting to directories.

I would not recommend: Using anything other than your main page for directories like:OPD Open Project Directory or Yahoo.

So now you have 3 proven marketing strategies on how to improve your search engine placements for allof your pages instead of only your main page. Be creative with this and look for more strategies youcan implement this tactic with.

Webmasters Are Obsessing Over Page Rank
Page Rank was started to help internet users understand which page is relevant and important in a search, normally the higher the page rank the better search position you will have on Google.
Search Engine Rank: Google Page Rank Misconceptions - 2
Improved search engine rank is difficult enough to obtain without you having to trawl through all that has been written about Google Page Rank in order to find the truth. There are many misconceptions about Page Rank, and Part 2 of this article dispels the most common of them, the first being that Y...
Page Rank - A Quick Overview for Beginners
Page Rank (PR) is a specific value for a website page given by Google. It is Googles measure of the importance of a certain site page. The scale is between 1-10. Google gives your website high PR if it is popular. Its based on the number of votes other websites give for your website...
10 Easy things to Make your Site Rank!
Seo is not an easy thing and it requires lot of analysis and research to make a site rank on search engines. With the changing algorithm everyday getting the site indexed is not an easy job. If you are looking for search engine optimization of your site what are the main things which can probably he...
Improved Search Engine Rank: Google Page Rank Misconceptions
This article makes some big points in my book! The author has a lot to say about Improved Search Engine Rank: Google page Rank Misconceptions. The author explains the most obvious problems as well as the lesser known problems.
Google Page Rank Is Dead - Or is it?
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Googles way of measuring your pages accordingly. But there is a problem... More and more we tend to see NO consistency with page ranking at all. Please dont confuse .....
How To Get Backlinks and Increse Traffic To Your Site/ Blogs
Getting back links are the one of the important way to increase the page rank of the sites. Because most search engines calculating their page rank according to the no of back links and the percentage of keyword density present in the WebPages.
Known Facts About the Google Page Rank
Site owners are on the hunt for the green numbers on the Google page rank toolbar. Thats no secret, but do they all really know what Google page rank is about? How much should you really worry about your online business before you check page rank results?
Understanding Google Pagerank
One of the premiere names in the world of search engines is Google! Very recently the Google unit has introduced the latest feature named as Page Rank feature. This is not a new subject to the search engine optimization industry, yet its impact was very extensive...
Do You Know Some Point About SEO?
You can never learn enough about search engine optimization and this tutorial can definitely provide some interesting information for even the most advanced people in the field.