Get More Links With a Viral Marketing Campaign

So you want to setup a viral marketing campaign, but where doyou start? A viral marketing campaign is simply a strategy that you canuse to get people who like your website and web materials toconsciously or unconsciously promote your site while they're goingabout their business online.

1. What to promote - The firststep in your viral marketing campaign is to identify what you want topromote. Is it your main URL, your newsletter or your web products? Themost successful viral marketing campaigns are consistent and promoteone thing at a time. You might think that it is useful to put all 20 ofyour website URLs in your email signature, but it would be moreeffective if you used one and made it memorable.

2. Identifyyour tools - You can use email signatures, ebooks, free software, paidadvertising, newsletter subscriptions, assorted freebies and privilegedinformation, members' only sites and more in your viral marketingcampaign.

3. Start giving out your free goodies - advertise yourfreebies in free information directories or by giving away yourarticles to the many online article directories. List your freeproducts on strategic web pages. You don't want to list it on everypage because you don't want your free items competing with "for sale"items. The freebies will probably win most of the time. Whatever yougive out, make it easy to download or transfer. Stick to quickdownloads, secure ebooks and other items that are available directlyfrom your website.

4. Give others permission to distribute yourproducts - For the viral marketing to succeed, you must give otherpeople permission to distribute your products. Free ebooks for example,can be posted on a website as long as the links remain in tact.Rebranding is also a good option. Customers can rebrand your product byadding their domain name and logos to the product, but an active linkback to your site must be maintained on every page.

5. Beprepared - If you are creating your campaign to build up traffic, canyou scale up quickly and add more bandwidth if your campaign iseffective. If you are using multiple methods and multiple products inyour campaign, traffic can spike or surge unexpectedly. Do you have theemail capacity to handle the requests for more information? Is yoursite copy updated with FAQ's to answer some of the most commonquestions that you will receive? Do you have a reliable shopping cartapplication to handle orders around the clock? These are just a few ofthe items that are necessary for you to take advantage of the resultingtraffic and orders that you will get from a successful campaign.

6.Collect contact information - always have a way to collect contactinformation from each prospect that you gain. You can require a validemail address, for example, before a customer can receive a free item.This method is increasingly popular among internet marketers becauseit's a great way to build up your mailing list and it's an opt-in list.You can also reuse the list over and over again as you create newproducts or create subsequent editions of existing products. It's a wayto get more money from the same subscription base without investing thesame amount of marketing money each time.

These are just a few the tools and strategies that you deploy to create your own viral marketing campaign.

Get More Links With a Viral Marketing Campaign
So you want to setup a viral marketing campaign, but where do you start? A viral marketing campaign is simply a strategy that you can use to get people who like your website and web materials to consciously or unconsciously promote your site while they
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