One of the best ways to promote your website is by writingarticles that you can post in e-zines, and sites that provide freecontent to e-zine publishers. This will help you develop credibilityand, with time, build a solid customer base. There are a few things totake into account to maximize the effectiveness of this sometimesoverlooked marketing technique:
- Your article should be short and to thepoint. It must act as a free sample that entices your reader to go toyour website for more.
- To maximize its effectiveness, you should present it as a tip, a solution to a problem.
- Write in easy to understand "layman's" terms.
- Wheneverpossible, write from personal experience. People love to hear otherpeople's experiences (how did they do it?). This approach also tends tohold their attention longer.
- Be extra-careful to avoid spelling and grammatical errors. They will make you loose credibility.
- Don't make your article sound like a sales pitch; offer honest, value-adding advice.
- Don't include links to your affiliate programs in the body of your article. It will make your advice seem biased.
- Finally,don't forget the most important part: always include a resource box atthe end of your article. A resource box is a small paragraph (no longerthan six lines) with your name, the name of your business, a shorttagline, and that all-important link to your website. If your readerslike your article, they will follow your link and you will be gettinginstant, high quality traffic to your site.
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