It has become common knowledge that the smartest and mosteffective free method of advertising your business and services is towrite and submit articles to the over 400,000 e-zines currently on the'net. There are even several e-books written on the topic, includingmine, that will help you take advantage of this effective technique.What do you do next after you've invested the hours necessary toresearch, write, proofread, edit and submit your article to thousandsof e-zine publishers?I recommend several methods of recycling articles to clients whoutilize my article submission services that I'm going to share with youtoday:
1. Publish each of your articles on a separate page on your website. Then take the keywords from that article that you used in thetitle and text and create a set of meta tags for that page. Use a freemeta tag generator like Anybrowser.com - MetaTagGeneratorto make sure your meta tags are properly formatted and all inclusive.Next, submit the article page to all of the free search engines. Oncethat page is indexed those keywords will attract searchers to visityour site where you can convert them to loyal customers.
2. Take the article you've written and customize it for anindustry you want to target. For example, I have a client who writesinternet promotion articles. After submission she customizes herarticles for real estate agents, accountants, ophthalmologists, homehealth care companies, etc. I then offer the customized articles to theindustry associations representing those groups. This tactic hasresulted in hundreds of thousands of fresh, new visitors to her website when an association prints her customized article in theirnewsletter or magazine.
3. Choose an article you've written that outlines several keypoints on a particular topic. Write an in depth, expanded article oneach key point. Contact all the publishers on your list and offer themthe expanded key point articles and ask them to run them as a series. Aseries of articles is much more effective than a single article becauseeach potential customer needs to be exposed to you and your businessseveral times before becoming a customer.
4. Take the original article and the expanded key point articlesand offer them as an e-course to people who visit your site and sign upfor your e-zine. Use a free autoresponder like Sendfree.comto deliver the articles in sequence. This gives you the opportunity tocapture e-mail addresses for your e-zine and allows you to use adifferent by-line highlighting your services and products with eacharticle delivery.
Use these four tips every time you've finished submitting anarticle and you will get thousands of additional targeted visitors toyour web site with just a little extra effort!
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