Here's the good news: Linking Works.
Here's the bad news: HOW It Works Has Changed!
The good thing is you are going to pick up a linking tip todaythat will put you light years ahead of most webmasters who think areciprocal link directory is all you need to gain link popularity inGoogle and traffic from other sites.
Link directories are still ok, but the key is moderation.Directories with thousands of links are a dark ages website promotiontactic.
Today there are many people focusing on content again, thankgod. And that means you have a lot more real estate than just a homepage and a link directory to work with.
People have written to me to completely disagree with me on what I am about to show you, but believe the expert, it works!
Say you have 500 pages of article and resource content on yoursite. If you are publishing articles on several categories you couldhave many more pages than that.
But even if you only have a 30 page site right now, it shouldbe growing all the time and will be large eventually. (If not, forgetabout Google staying excited about your site if it never changes.)
Each of those articles and resource pages is a link to your site waiting to happen.
There are two ways to get links to your site here:
1) Ask for a link to your main page in exchange for alink on one of your relevant article pages to the site you arerequesting an exchange with.
2) Deep Linking: Ask for a link right back to thespecific page on your site you are going to link to them on. Again,find relevant pages of content to the sites you are going after. Peoplerespond well to this, especially if you say you are limiting youroutgoing links to "further resources" to 5 per page. (The number is upto you.)
What does this do for your site?
1) It gets webmasters WAY more excited about linkingwith you because you are putting them ON your site, not in somecobweb-ridden part of your site that no one ever visits.
2) It lets other site owners know you have ACTUALLYtaken the time to review their site enough to know where they wouldbest fit on your site according to the topic of the page you want tolink to them on. Again - this is a way different message to them thanthe "Let's swap links" letter we all trash these days.
3) You start building link popularity and trafficdirect to pages within your site other than your index. (If you chooseto direct swap with them.)
4) It gives you leverage to ask for a better link fromother sites than just being thrown in their link dump (link directory)where, again, far fewer people ever visit. You command the power to askfor a similar link of importance from the pages their visitors actuallysee. Win-Win
5) You increase the value of your links page becauseyou are not loading it down with any and every person who will linkwith you. You can go back to old school linking to sites that youHONESTLY do recommend and that list can be far smaller and really fiton 1-2 pages. All the sudden you have traffic to your links page againand can truly reward webmasters who are on it with some traffic.
6) The links you get this way are going to be some ofthe first links you have probably ever gotten that actually send yousignificant traffic. The same goes for your link partners.
"But Jack, I don't want to send traffic away from my site!"Yes you do, in fact. Because you are asking your link partners to dothe same. Links like this are just as profitable in the long run asGoogle Adsense ads because you are finally engaging in a real trafficexchange and leveraging your eproperty for what it's really worth.Trust me - this works. Send some traffic out and see what happens toyour referrer stats.
Never give more than you get. Many people won't understandthis form of linking for another year or so. They will try to shoveyour link in a dark hole on their site. Don't let them do it!
If someone doesn't understand the power of deep linking fromtheir content pages, send them this article as a last ditch effort andtell them Jack said so. Otherwise, move on, take their link down, andfind someone smart enough to see where linking is headed.
Overall, you are going to find it is much easier to get linksthis way, even from sites bigger than yours. Telling people "I want tolink to you as a recommended resource on (name of article) page..."tells them that you are a pro and not some schmuck who has a linkingprogram that spits out cookie cutter emails.
Too much work? Hire someone and pay them per link they securein your name. Write the letter and have them fill in the blanks forspecific sites. Teach them how to go through your site, learn thecontent, and go out and find RELEVANT recommended resources for eachpage.
You'd be surprised to find out how cheaply you can get good work done these days on Elance.com and other "for hire" sites.
Sit back and watch your incoming QUALITY links soar from month to month!
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