Creating a Compelling Headline for Your Website's Homepage

Your home page is the most important page of your website. It isthe one that will determine what your potential client or customer doesafter they arrive (i.e stays at or leaves your website).

Researchon web usability shows that you only have a few seconds to catch theattention of your website visitors. One of the most important ways todo this is through your opening headline.

Your headline's mainpurpose is to attract attention and generate enough interest so thatyour visitors keep reading. It's a first step in a process where yourgoal is to eventually convince them to take action on your offer.

Here are a few tips for creating powerful headlines

Letyour readers know that your site is for them. People want to knowimmediately when they arrive at your site if they are going to get whatthey are looking for. Your headline should give someone indication thatthey are in the right place.

Make sure your headlinefocuses very specifically on the core problem of your target market orthe key benefit that you are offering.

Chooseinteresting, meaningful and/or thought-provoking words. Ideally, yourheadline should jolt your reader into saying something like, 'Hey thisis for me!"

Speak to your client's emotions. Peopletypically make purchasing decisions based on their emotions so you wantto be sure you illustrate to your potential clients and customers thatyou understand them and the feelings they are experiencing.

Yourheadline should be clear and to the point. Your reader shouldunderstand your message instantly. Do not water down or convolute yourmessage so that the reader has to struggle to find it's meaning. Onesecond of struggle could mean that your visitor is gone to the nextsite.

Writing attention-grabbing headlines can be challenging as there are many components to consider if they are to be successful.

Youmight want to do some reading in this area or hire someone to help youcreate your headline. Your headline can make all the difference indetermining whether your website is drawing, as opposed to repelling,potential clients and customers.

The Other Side Of Headlines
Since as many as 80% of visitors will never finish even the headline on a page, its clear we need to put our best effort into creating them. And the headline on our home page is the one that matters most. Heres why. We can never be sure of the page upon which a visitor may land. This may not .....
Little SEO Secret about Headlines
Folks are concentrating so much on using keywords and keyword phrases that they have forgotten something much more important and without which keywords can be virtually useless.
3 Secrets to the Perfect Headline that Will Have Your Prospects Hungry for More
The key to attracting a potential customers attention in any form of marketing is your headline. Your headline is the first thing that a prospect sees in your marketing campaign, and it will either make or break the effectiveness the rest of your ad copy.
Simple Copy Writing Secrets
According to Wikipedia.org, Copywriting is the process of writing the words that promote a person, business, opinion or idea.
Tracking Your Articles Properly
Writing articles related to your business is a great way to build your link popularity and also to provide more content for your site and other sites. Not too mention its always nice when someone finds your site and uses it within their newsletter...
Google Pagerank from A to Z
If youre a website owner and youre trying to get organic search engine traffic then youve probably heard the term Google Pagerank. But what is Pagerank and how does a websites pagerank effect search engine rankings? In this article Ill address those questions and try to give you some ins...
Basic SEO Tips
People want to have expertise on it, so they will make money (because of most of blogger that study SEO because want to make money online). SEO is a drug. Therefore, there is out of date or invalid SEO advice getting around, not to mention the information that could also make our pages being banned....
Great Homepages Really "Suck"
Where would we be today without vacuums? Think about it: The vacuum is a brilliant invention. It sucks up your household dirt and puts it exactly where you want it to go - off your floor and into that little bag. A successful homepage acts exactly like a digital vacuum - it sucks users in, a.....
Reinventing Your Homepage
Everyone struggles to make their sites appealing. Nonetheless, only a few has discovered the formula behind pretty and serviceable site.
How To Get Multiple One Way Links To Your Blog Fast
There are probably many methods to get links to a blog. A blog hosted on blogger or any other blog platform still needs to be optimized for search engines.