Blog Search Engine Increases Searches By 10% - Here's How!

The Blog Search Engine,a search engine for blog entry results, has recently announced that ithas increased blog searches by over 10% with the implementation of anew Blog Search Toolbar powered by EffectiveBrand.Search toolbars allow users to employ search engines from within theirbrowsers without going to the particular search sites themselves.However, many people do not want to perpetually use conglomerate searchtoolbars, such as Google or Yahoo, but would instead prefer to findnews or stories related to their personal interests. Blog Search Enginehas capitalized on this need by developing their Blog Search Toolbar.

BlogSearch Engine says their Blog Search Toolbar has attributed to a jumpin searches. "Using EffectiveBrand, we created our toolbar in less than10 minutes, placed an image and link to download it on our site andthen downloads started almost instantaneously," said Loren Baker of theBlog Search Engine. "Since distributing over 700 Blog Search toolbarsto our users, we have seen an increase of over 10% in total searches,more traffic and branding, and an increase in overall revenue."

Withan increase of over 10% of searches done via the Blog Search Engine,this does not take into account searches done directly on the siteafter the user has done their initial search using the toolbar. Withjumps in searches also come increased, loyal and repeating traffic,which can be something that is difficult to build online and usually isonly done via email subscription services.

Besides brandingtheir search engine on user's desktops and increasing new searches,marketing and promotion of the toolbar also led to the sharp increase.Blog Search Engine attributes their large number of toolbar downloadsto its marketing efforts on their onsite promotional channels. "We'vestrategically placed links to our Blog Search Toolbar on our homepage,on search results pages and in outgoing emails to bloggers who submittheir blogs to the Blog Search Engine." Baker added, "We are alsolooking into other marketing channels to distribute our toolbar aftermeasuring its effectiveness in generating more searches."

Inaddition to generating more searches, EffectiveBrand also adds more tothe web searching experience. "The incorporation of Effective Resultsin the Blog Search Toolbar has increased user's satisfaction as itcomplements the Blog Search Engine by suggesting related links andresources," said Effective Brand's CEO, Ronen Shilo.

To create acustomized search toolbar for their sites, publishers can go toEffectiveBrand and follow a simple, 4-step procedure in order to createand/or upload a logo, search string, custom buttons and an optional RSSfeed aggregator. The final product-a cutting-edge, site branded customtoolbar-is then completed and ready for immediate distribution. An"effective" solution for publishers, the EffectiveBrand interface alsopermits sites to see how many users have downloaded their toolbar,filter out competitors, and even set up for your own site's searchresults. More importantly, it builds repeat web traffic.

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