Podcasts and Weblogs were considered long time as niche medium. Two current studies show that the trends are further common at least in the USA as so far assumed.
The US-American Pew Internet & American Life Project dedicated an extensive study now to the readers and writers of Weblogs. The result: Blogs ascended in the USA meanwhile to a kind secret mass medium. Thus report the public opinion analysts that Weblogs read 39 per cent of all US Internet users. This corresponds altogether 57 million Blog readers.
The number of the authors is some more smaller, but likewise noteworthy: according to Pew operate eight per cent of all US-American net users an own Blog. Before ever texts or other media did not publish 54 per cent of them.
Auto+biographically and without technology Slang
37 per cent wrote mostly over their own life. Eleven per cent dedicate themselves to political topics. Technique texts, which dominated the Blogosphäre still a few years ago, stand straight times for four per cent of all Blogger in the first place.
Also different plates over the Web log world run in emptiness: The majority of the Blogger is according to Pew under 30. But who now has the picture of the white, pickeligen boy before eyes, errs. Half of all Blogger are female approximately. Blogs are besides particularly with minorities like: Approximately three quarters of all US Internet users are white, but forty per cent of all Blogger, Latino or part of another minority are black.
The dream of Dotcom wealth does not play a role for most Blogger. Indicated potential sources of income only sieve per cent as principal reason for their Weblogs. For 85 per cent the topic money is completely all the same against it. Most see one hobby under many in their Blog also only. Thus the average US-Blogger per week uses straight times two hours on the support of its Weblogs.
Podcast public grows
Completely as as Weblogs Podcasts are popular not yet - nevertheless their public grows measurably: Nielsen/Netratings reports now that 6.6 per cent of all US Internet users in recent time a audio Podcast accessed. For video Podcasts the spectator ratio is about four per cent. Most Podcast users are therefore between 25 and 34 years old, and more than three quarter of them are male.
The actual number of the Podcast users is considered for a long time as disputed. Forresters market researchers explained in the spring that only one per cent of all Internet users accesses Podcasts.
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