Blog And Ping To Build Links

Just What Is Blogging and Pinging?

There is a new partnership in cyber-town called Blogging and Pinging. It is not a new comedy team oreven a singing group, but a new way to build links and attract visitors to your website and to make moremoney. Blogging and Pinging is a marketing tool that can help anyone build their online business.

Let's start with a definition of a blog.

Blog is short for weblog. A weblog is a journal that is frequently updated and intended for general publicconsumption. Blogs generally represent the personality of the author of the Web site.

Ok, so what about pinging? Originally, a ping was a program that bounced a request off another computeror server over a network or the Internet to see if the remote computer was responding. That same programis now used as a method of informing others that your blog exists and it also let's them know when anew post has been made.

When you put blogging together with pinging you get a technique that is extremely effective at gettingany web site, no matter how big or small, indexed by the major search engines.

Why Is Blogging and Pinging The Newest Marketing Tool?

Most of you are now saying, "Yeah, so what? I can get my site indexed now. What's the big deal?" Thebig deal is that blogging and pinging gets your site indexed almost immediately and it is free!

If you have any experience trying to get a site indexed and listed in the major search engines, thenyou know that it is frustrating and very difficult to get done in a reasonable amount of time. Afterworking hard to get your site together, collecting and writing content, worrying about keywords and keyworddensities, you are not even close to being finished. Now comes the even harder part! Now you have tomanually submit your site to all the major search engines. And finally, you get to wait.

That's right, you have to wait for the spiders to come to index your site. This could take weeks or itcould take months. There are some methods that will help bring along the spiders a bit faster, but thesetake lots of time and effort and money. And still, you can't be sure that the spiders will come fastmore quickly.

Blogging and pinging solves this problem. You can guarantee that spiders will come to your site and thatyou will get listed in all the major search engines with minimal effort and no money in about 48 hours.

How does it work? The largest search engine, Google, owns Blogger.com. This is the site that many peopleuse to create their blogs. Google frequently sends their search engine spiders through Blogger.com tofind new content.

So, if you have a blogger.com account you can add content from other websites to the content of yourblog and when you blog the content of your site the URL of the page you are blogging is automaticallyattached. That way, when Google's spiders index your blogger.com pages, they see your website URL withinthe content. If that URL isn't listed in the Google database, the spiders are almost certain to followthe link to index your site!

So, rather than wait for weeks, months, or even up to a year, you can get your site listed virtuallyimmediately! Google themselves will tell you that they would rather discover new URL's by finding linksthan getting them via submission. So, why not blog and ping and give them what they want!

One critical success factor in boosting your link popularity is to use the blog and ping technique tonotify lots of other sites anout new content on your web site. This is achieved by using your blogger.compublishing function to ping the major blog directories such as Technorati and Blo.gs.

Another good piece of news is that once Google has indexed your site, other search engines that use Google'sfeed will list your site too. And it all happens at lightening speed!

Blogging and pinging is a really effective method to get your site spidered by the major search enginesand, more importantly, getting those all important links.

Copyright John Taylor PhD August 2005 - All rights reserved.

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