Basic Website Promotion for the Novice

Manywebsite owners & smaller internet businesses simply cannot affordto hire a specialized web marketing / promotion firm to properly markettheir site for them. [link] This is not the end of the world for them -there are other possibilities, many of them free and only acquiring abit of your time. Basic website promotion requires very little skill,rather just a few pointers of what needs to be done !

Let'ssay your site is ready to be seen on the www. You have done all thenecessary things to optimize your site to a decent degree, ie. goodtitle tags, description & keyword tags, plus have enough relatedcontent. The links between pages are all there, and you have a propersite map.

This will now be the very first time you market yoursite on the www. We assume that your site doesn't appear on any searchengine, nor have any other link (direct or indirect) to it.

Step 1 : Submitting to Major Directories & Search Engines

Thisis a logical step, and one that can take lots of time, especially ifyou do manual submitting. It can take many weeks, sometimes monthsbefore a search engine will visit and index your site. There is also arisk that your site might not even be indexed.

There is ashortcut that we can recommend. Ask a friend or acquaintance with awebsite already indexed by the major search engines (Google, Yahoo,MSN, etc.) to place a temporary link on their site to your "newwebsite". This will ensure a much faster inclusion in the searchengines, and when the search engines visit your friend's site again,your site will be "seen", the link followed, and your site indexed.Your link can now be removed from the friend's site, except of cause ifit's a related site to yours (an added bonus as you will have incominglink number one to your site).

Some directories ask a fee forinclusion. If you can afford a few, we highly recommend it, as thiswill count big time towards your search engine rankings. Be careful notto submit you site to insignificant, low traffic directories - go forthe big ones. A proper internet search will put you on the track of thebetter ones.

Step 2 : Acquiring relevant links to your site

Inessence this boils down to establishing better reciprocal links. Youwill do this over a period of weeks, months and even years. Put anamount of time every week aside for this purpose. It will be a verygood investment in the end ! This long term link-acquiring program willeventually yield dividends. The trick lies in finding sites related toyours, but not directly in competition with your site or targetaudience.

You will need to "show cause" to the other siteowner why it's advantageous to link to yours. Start by compiling acurtious email link request message that you can use over and over.Make the message personal by addressing it to a specific personwhenever possible. Remember, the more relevant links pointing towardsyour site, the higher your search engine rankings will be. Coupled togood related content, it will not surprise me if you eventually reach anumber 1 position on a major search engine for more than one keywordphrase!!

A Crash Course on Graphic Philosophy 101
Novice and professional graphic designers, we are aware that you know the basic principles of graphic philosophy. But then, as workers of art
Testing and Optimizing your Traffic
You can have the most fluid, creative, perfect business website in your chosen field but if your marketing and promotional efforts do not bring users to your website it is useless.
Create An Automatic Redirection Page
Many novice webmasters launch their websites without having their own domain name or a commercial web host. Instead, they rely on free hosts, using a sub-domain (such as: yoursite.freehost.com or www.freehost.com/yoursite) as their websites URL.
However, as the number of visitors grows and thei....
The Truth About Web Promotion
The very basics of a web related business lie in the fact that web promotion is an ultimate word in the entire process of the system. Truly there are two types of search engines. Namely, Search Engine Directories and Search Engine Spiders...
Website Promotion Through Newsletters
Website promotion is certainly a main focus of all business owners and their respective Web sites. But there is one particular inexpensive way to increase traffic to your Web site, and that is web site promotion through newsletters.
Is Blogging And RSS ALL THAT? Yes, And A Bag Of Chips!
Webmasters who understand what to do with a blog once they install one are reaping huge rewards in targeted traffic, incoming links, and faster search engine spidering. Read this article to jion their ranks.
Choose The Promotion Methods That Are Best For YOUR Site
Website Promotion is a varied enterprise. There are several methods of online promotion, and each website owner has to choose the mix of methods that is best for his or her particular website...
How to Create an Enjoyable Web Page Design
Novice and professional designers alike
Setting Up Your First Web Hosting Account
Setting up a web hosting account for the first time can be confusing and frustrating for the novice. This article will guide you through the steps of setting up a new web hosting account for your website.
Setting up your web hosting account will depend upon many things, the first of which is: ...
Secure Your Search Engine Positions With A Multi-Faceted Approach To Site Promotion
In my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now Im going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one another to help you get better search engine results