Anatomy Of A Reciprocal Linking Campaign

Reciprocal linking means forming partnerships with other sites who place a link from their Web pagesto yours. You then give them a similar link in return.

When you look for people to swap links with, make sure that you don't reduce the quality or content ofyour own site. You don't want users to click straight through without reading your content; you wantthem to take action on your own site rather than have them leave empty handed.

One way to stop them from running away too quickly is to create a "Webmasters Resource Page" and linkto that page from your homepage. This doesn't take away from the content on your homepage and the linksare just one click away rather than being buried deep within the site, giving value to your partners.

In any case, you want to be sure that your site is more than just a page full of links. If your sitecontains more links than content, it will look like a link farm and it will certainly not be attractiveto webmasters, search engines or users.

Picking your partner

Your link partners should be sites your target market will visit. Think about your product and its subjectarea and brainstorm to determine where people interested in your product might be looking online.

For example, if you're trying to shift your book about blackjack strategy, it makes sense that the peoplevisiting online casinos would make great customers. Online casinos then could be good partners. Identifytop-ranked, high quality casino sites and find the email address, telephone number and snail mail addressof their webmasters.

You can also identify your competitors and see where they trade links. After all why reinvent the wheelwhen you can use your competitors hard work!

Seven Top Tips For Requesting reciprocal Links...

1. Before you contact webmasters, place a link to their site on your resource pageto assure them that you will actually provide a quality link.

2. Create a subject line that will encourage them to read
your message rather than deleting it - you don't want them to think you're spamming them. (Somethingabout their site or product is sure to capture their attention; they will open it, thinking you're apotential customer.) Hint - subscribe to their ezine and then reply using the ezine subject line as thesubject of your reply.

3. Begin your message by talking about your visit to their site and what you found interestingabout it. Detail your product or service in one line and ask them to exchange links with you.

4. Tell them in detail where you have placed their link, include the precise URL, tellthem where to find their link on the page and emphasize that it is only one click away from your homepage.

5. Tell them that if you don't hear back from them in a specific number of days, youwill consider that to a negative response and that you will remove their link from your site. Give themenough time to respond but don't leave it open ended.

6. Sending a reciprocal link request by email is becoming less and less effective dueto Spam filters and the high volume of email traffic received by webmasters of busy sites. Try sendingyour request on a postcard or better still make a phone call.

7. Tell the webmaster how they will benefit from the reciprocal linking arrangement- explain what's in it for them and use your selling and persuasion skills!

Reciprocal Linking Does It Still Have A Pulse In SEM?
Googles newest algo changes with some reports stating reciprocal linking holds less weight than one way linking.
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