An Online Home-Based Business Can Lead To Search Engine Stress

As a member of several search engine optimization forums,I have recently noticed (especially since Yahoo recently decided to trytheir hand at competing with Google) that the stress level of manywebmasters has gone way up. This applies not only to webmastersinvolved in Internet-based home businesses, but to webmasters ingeneral.

Additionally, it seems that many people that are in thebusiness of search engine optimization (SEO) are, with good reason,going completely bonkers. As Google came on the scene in 1998 andquickly dominated the search business, website optimization becamelargely a game of shooting at a single target, namely, pleasingGoogle...for all intents and purposes, Google became the "800 poundgorilla" of the search engine business.

Since the advent of search engines (particularly Google)spawned the whole SEO business, I guess its only fair that the searchengine industry can once again turn the SEO business on its ear, and itseems now to be sort of a cat and mouse (not desktop) relationship thatcan get really interesting as we move forward.

Not only are there now several viable players (most notablyGoogle, Yahoo, Microsoft and Ask Jeeves) in the search engine business,but they are all adopting different and frequently changing algorithmsfor determining the ranking positions for websites.

The current game is that webmasters are trying to figure outhow the various search engines perform the rankings and, on the flipside, the search engines are striving to be unpredictable to thosewebmasters and SEO firms.

For those people using websites to promote home-basedbusinesses, it can be stressful constantly trying to determine "whatthe search engines want" and agonizing over every downward fluctuationin rankings that their website may experience.

Looking forward in time, I think we can expect that rankingswill fluctuate frequently and will not be at all consistent from onesearch engine to another. It will be quite common that for a particularsearch term a website might suffer a drop in position ranking forsearch engine "A" and an increase position ranking for search engine"B" at essentially the same point in time.

Rather than stressing out over every position ranking"wiggle", a better approach might be to just focus on "what do visitorsto my site want?". The search engines are striving to give their usersa quality (relevant) search experience and if you are focused in givingvisitors to your website what they are looking for, these paths willmeet somewhere down the road.

You can save yourself alot of consternation by focusing uponthe needs of the website visitors you are seeking to attract, ratherthan chasing the frequently changing ranking algorithms of severalsearch engines. Focus on a single target instead of chasing severalmoving targets at the same time.

This article pertains to natural searches only, as paid search engine advertising is a completely different situation.

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