4 Ways to build your online credibility

4 Ways to build your online credibilityOne of the biggest problems for new sites is not only to howto build up their web traffic, but also how to make their site credibleonce people actually start showing up. There are many simple andusually free ways that you can use to show that your site is here to bea resource to online customers.

1. Create lots of keyword rich content.

Themore information on your site, the better. You might not make a salefrom the first visit, but if you establish your site as an informationresource, the search engines will visit more often and your webvisitors will also return more often. Over time, you will build up asteady momentum where your new content is indexed regularly by themajor search engines and you are bringing in new and unique customerson a regular basis.

2. If you are selling your own product, make sure that your customers can get in touch with you.

Ifyou want to add a real personal touch, move beyond email and offertelephone support. You can set up the parameters and only accept callsduring business hours, or you can use a system where customers willleave you a message and then return their calls later.

There's also free instant messenger.
Ifyou are online throughout the day, let your customers know and they cancontact you for free via Yahoo, MSN or AOL instant messenger. They'reall free so you can even get a copy of all three and log in when youare available for live help.

3. Put up an online picture.

Ifyou really want a personal touch, put up a picture on your main pageand link it to a brief profile with information about your background.In my experience, most of the successful online entrepreneurs arepeople who have built up successful businesses or careers offline. Ifyou have a particular degree, or certification or years of experiencein any one area, let your site visitors know. It's another way to makeyour website stand out and become a trusted online resource.

4. Create an opt-in email list
Opt-in lists take time and work.

Ifyou publish a regular newsletter and slowly build up your email list,it shows that you plan to be online for a very long time and that youare dedicated to your topic. In addition, you will build up a hugenewsletter archive with tons of content that you can post online tobuild your page rank and get more site visitors.

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