Your Website Could be Letting You Down

A professionally presented business website is a powerful and essentialmarketing tool: it's the first thing prospective customers will look atbefore they decide to contact you.

If the copy on your website is not written to an acceptable standard,it may be losing you customers. It's not enough just to have amazinggraphics and imagery: you need the words to make it complete. Is thespelling correct? Are punctuation marks in place? Does the copy makesense? These are questions that website designers should be askingthemselves before they upload a new site.

One of the biggest flaws with website copy is inconsistency: forexample the word 'website'. Some sites spell it as one word, some astwo words; as far as I am aware both are acceptable, but not bothversions on the same site! In my opinion, a lack of consistency willdeter a significant amount of would-be customers from using theservices of a company that has not taken the trouble to proofread theirwebsite.

Poor spelling on a website is another costly but avoidable mistake.
The majority of visitors will leave the site very quickly if they findtoo many spelling errors. This again will give them the impression thatthe site owners don't really care; and they would be right! I am alsoconvinced that copy that has been 'padded out' with insignificanttrivia is also a big turn-off for visitors - clear, concise andinformative is the order of the day.

Anything containing textual content should as a matter of course beproofread: it's important that not only are mistakes in spelling,punctuation and grammar found and corrected, but that the text flowssmoothly for the reader. The copy on a website should not be treated asthe 'poor relation' of the project. You can have the most up-to-date,eye-catching graphics available but you will still need well-writtencopy to compliment them.

There are vast amounts of web design companies around that will happilyinform visitors how they can supply them with a state-of-the-artwebsite but then insert second-rate copy, which totally negates anygood work they have achieved.
This will reduce the initial impact of the site, and more often than not will have an adverse effect on business.

Remember: if visitors to your site can't find the information they arelooking for because of badly written copy they will simply leave thesite. The only people to benefit will be your competitors.

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