Your Graphics- Are They Really Working For You?

Making Your Graphics Work For You

It's no secret thata picture is worth a thousand words or that people really do judge abook by its cover. Effectively using graphic headers, e-covers andbackground graphics can send your profits soaring. Amateur lookinggraphics are worse than no graphics at all.

The graphics you useon your website should intensify the screen's message. Correctly usedgraphics will activate the prospects emotions into a buying mode. Thiscan be effectively accomplished by incorporating a few simple marketingstrategies into your graphic designs.

For example, when choosingthe color of your graphics don't simply choose your favorite color.Identify your niche market and target the color scheme of your graphicsto that market. Let's use a gardening site as an example. You wouldn'twant to use colors like purple, gold or silver, as they aren't veryprevalent in nature. Greens, browns, and orange colors are much bettersuited to display the intent of a gardening site.

Too manygraphics can clutter the screen and slow the time it takes a screen toload. Since smaller graphics download quickly, your graphics shouldtypically be smaller in size. Using too few graphics can cause the siteto look empty or incomplete. Neither of which sponsor sales. The entiretheme of the site should come together in a happy medium fostering asmooth flowing effective decision -making process for your prospect.

Thebackground graphics of your site are equally important to your site'seffectiveness. Backgrounds should not interfere with the readability ofthe text. Again, they should complement and support the desired effectof your site. Color plays an important role in choosing backgroundgraphics. Choose wisely.

When designing e-covers for youre-books or software products make sure they powerfully steer theattention of your prospect to the emotion that will trigger the sale.Make the picture fill the promise your product will deliver. Rememberpeople make purchases based upon emotions. Next they justify thepurchase with logic or benefits. Your graphics should satisfy theemotional desire.

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