Why Stock Photography Is A Great Resource For Web Business

A picture is worth a thousand words.

And it still is today. With the media changing everydayphotography has changed along with it and as a resultis still a valuable resource for web business.

1. Photos enhance the look of a website.

2. Communicate so much more than words, theycommunicate emotions.

3. Photos can be customized for borders andbackgrounds.

4. Photos have more impact than clip art. (Theytend to give a more professional look.)

5. Stock photography is a big business andaffordable stock is out there.

As a web business you're most likely a small businessand have a limited budget and that's where stock photographycan be great resource for you. You can spend as littleas $10.00 or as much as $200.00 plus on one image.(Consider that if you hired a professional commercialphotographer to shoot a few rolls of film to your specificationsit would cost you thousands and thousands of dollars.)

Things to remember when shopping for stock photography:

1. Know what you want, start with a genericidea and get specific as you shop (Remember you probablywill not find the exact image that you have in yourhead, be open to good photos that you find along theway.)

2. Shop around, try the larger agencies trythe independents too. (Larger agencies offer more tochose from independent photographers offer more personalizedservice.)

3. Know what you're going to use it for, stockphotography belongs to the photographer who createdit, or the agency, so know what you need it for therecan and will be limitations of use.

4. Know what format you need, you only need72 dpi for the web, be careful that you don't pay fora higher quality when you don't need it. (300 dpi forprinting purposes)

5. Know your terms for the industry, Make surethat you know what the difference is between royaltyfree and rights managed, and any other terms the businessmay use. If something is not clear on their site contactthem and ask for clarification.

So remember you can add a little more impact and emotionto your site by making use of the stock photographyout there today.

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