When your graphic designer costs you money

So how do you know when your graphic designer costs you financially and emotionally?

Whena file is not prepared correctly. When you go to press and have yourmedia material produced in prints, and find out that the file was builtincorrectly, then that's the time when your graphic designer will costyou money.

Many pre-press operators have complained about havingto correct graphic designers work. To have a file prepared incorrectlycan have drastic financial and emotional consequences to the owner. Thetime needed to rectify the problem can cause major delays andadditional expense. This is due to the graphic designer's understandingthat his job is done when he produces the design that you require.

Itis therefore necessary for a graphic designer to understand the basicprinciple of what you see on screen may not be the same when it comesoff the press. A designer should know how to correctly build a bleed;check that the panels fold correctly; and that color separation is wellunderstood. The list goes on an on. If these issues are not properlyaddressed, the customer will most likely pay for additional costsbecause a print house or service provider will definitely charge extrafor fixing the problem.

When no press check is done. Not onlythat the customer would be paying dearly, he or she will also sufferemotionally when no press check is done. The job would definitely comeout less or even worse than what the owner is expecting. The customerwill be left with the frustration of having no alternative but toaccept additional job for the revision of the graphic designer'soutput. This is particularly stressful and definitely teeth-grindingwhen it is a last-minute job for a presentation or a trade show. Thecustomer is left with nothing.

When your graphic designer makemore than a few major mistakes. Especially with regards to a website, adesigner must be able to understand that it is not just optimizingimages or putting text on a page and uploading it to a remote site. Thegraphic designer must understand how search engine optimization andbasic HTML work. If not, well, the website may just be something forthe drawing boards. And that would be another expense for the customerbecause he or she has to go back and re-design another website.

Sowhen times like these do occur, and your graphic designer cost you muchmoney and emotional stress, it's time for you to hit the high road andlook for another. There are a lot of people working as graphicdesigners for the web and print. Many of them are well trained andunderstand what it takes to create a great and working media material.You just have to discern and look a little further for the designerthat will give you your money's worth.

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