Don't make a splash!Are you thinking about using a splash page when you create a web site? You would be wise to think again.
What is a splash page?
Generally,it is a fancy entrance graphic which requires your visitor to click inorder to enter the main home page of your web site. It may include amovie-like presentation with lots of sound effects and moving, flashy,animated graphics. These are often created using a technology calledMacromedia Flash.
Top three reasons
Here are the top three reasons why you shouldn't use a splash page when you create a web site:
1 - Your visitor's don't like them
Accordingto test conducted by web site research firm Marketing Sherpa, 80% ofvisitors surveyed preferred a web site without an entrance splash page.One quote by a survey responded summed it up: "When searching the web,my most immediate concern in generally time, how quick I can find/doit." Since a splash page just takes up your visitor's time withoutproviding real and useful information, they generally don't like them.
2 - They are slow to load on a dial up connection
Eventhough the world is slowly moving to fast broadband connections, thereare still millions upon millions of web users who connect to theinternet using slower dial up connections. Putting a splash page onyour web sites makes them wait - in effect, putting a block betweenthem and your chance to present them with information. Why would youwant to do that?
3 - Search engines generally can't read splash pages
Whiletechnology is evolving, the search engines like Yahoo and Google searchand index the text on your web site. If you don't provide text (meaningyou have only a graphical splash page), the search engines may not beable to find your web site - and that means that your potentialvisitors won't be able to find you either.
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