The purpose of design

The purpose of design Now you have a good idea what goals you want to achieve.

There is another type of goal, which is the goal of the design process itself.

What is design for?

At the highest level, the purpose of design is:

To enable communication between the consumer and the content

Of course, the goals of the communication itself can vary wildly. Published content may be designed to interrupt you, to make you buy something, to make you think, to fool or confuse you. But the vast majority of web content is created for information or interaction.

In any case, design is the communication interface. The better it enables the message to be communicated, the more successful it is.

In order to appreciate how design works, designers need first to appreciate the way people interact with a particular medium.

The fundamental principles of visual design are all about helping communication to be more effective and easier. They achieve this by working with the way people consume content.

Design for the web

While the web medium has similarities to many established media, ranging from newsprint to video games, it also has certain unique characteristics that strongly affect the nature of user interaction.

In order to design good web pages, a web designer must first appreciate these factors in order to work with them. That's what we'll look into next in 'How people use web pages'.

The rest of the course uses that knowledge to present some ways of approaching design work that maximises our chances of success.

Designing for the web
The purpose of design is to facilitate communication between user and content. Designing for the web means designing sympathetically with the way people actually use the web, not how we think they should. People approach web sites in very different ways to how we design them...
Think then do
In my experience, the single most difficult and important skill for a web designer is: Remembering what youre doing...
Designing Know Hows
What is the purpose of a good design? A good design is like a logo. It stands for what the company is for. In getting a design, one should consider how it will be of use. It can be made of more than one type, depending on the preference of a company, as long as the concept is still the same...
Your goals
Web pages can serve to do a wide range of jobs, from providing information, or giving people access to rich interactive applications, games or digital art...
Examples of Bad Web Site Graphic Design
There are two major problems inherent in most graphic design for the Internet. One of is too much and the other is no connection.
5 Important Rules in Website Design
When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.
What To Ask Your Web Designer
If you need a web designer, but have no clue about the typical web design process, I am quite certain that you must be feeling a bit overwhelmed about what to expect. As web designers, we oftentimes have a myriad of roles to fill when working with their clients...
Logo Designs on the Go
Logo sets up an identity and name for the business that aims to be remembered. It is something that a business really needs to have to instill in the customers a sense of belongingness and authenticity of business. Your business logo should contain new colors, casual and fun look and a uniquenes...
What is White Space?
White space is always an active element in any good design; it?s also referred to negative space. White space is always occurring in a design from the moment you open up a blank document, the design has begun with white space.
Your users' goals
Once youve got a statement of purpose youre halfway to being ready to design. The next step is to understand wholl be looking at the page, and why.