One of the best tools you have as a webmaster is your websitestatistics. The most popular site stats programs are Awstats,Webalizer, and Analog. Usually, they come free of charge and areaccessible through your website's control panel provided by your webhost. Awstats gives you valuable information like which file types on yourserver are getting hit the most, what page is getting the most hits,the number of hits you get from each search engine, search key phrasespeople are using to find you, and which sites are sending you the mosttraffic. All of this information is extremely valuable if you are goingto have long term success with your website. Analyzing which keywordsare bringing in visitors from search engines tells you what's workingand what's not. You can then search Google and Yahoo using the keywords to find out what your position is for those key words, which is alot faster than doing random searches looking for your site.You can seehow many times visitors are pulling up 404 Document Not Found Pages.This might show you that it's time to customize your 404 page withlinks back to your site. No sense in losing visitors.
You may be interested in knowing what type of browser your visitors areusing. Awstats also tells you that. Another great thing about lookingat your stats is that you realize which linking partners are the mostvaluable. This can help you decide which sites to try and obtain linksfrom in the future. A well placed link can bring you a few hundredextra hits a month. One of the most important things you should beable to see from any statistics program is the amount of pages that thesearch engine spiders are traveling down your website. If they'vestopped visiting your site, it may be an indication that something isvery wrong. You don't want to get caught off guard one day and find outyour site has completely disappeared from the search engines.
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