Building an Innovative and Effective Website, by making fulluse of available technologies, is crucial for the future success ofyour current or future online business. There are literally 1000's ofgreat ideas out there, but finding the right ones and applying them toyour website, is where the real trick lies.Applying the besttips, tools and other design principles to your website, can bring youuntold success on the internet. At the same time, using powerful andinnovative ideas in the design and development stages of your website,will level the playing field for your business, and raise it'scompetitive edge on the internet.
We have been doing webdevelopment for more than 7 years now, and during this time, manyimportant design and development principles have come to light. Don'twaste valuable time by making the same mistakes many other webdesigners and webmasters do. The following 8 powerful website designprinciples will assist in helping you make the right choices for youronline business :
1. Do-it-yourself OR outsourcing ?
Beforeyou start compiling your new website, you have to establish your skilllevel to tackle the specific project. If you have sufficient htmlunderstanding, a good idea of graphics and colors, plus fair writingskills, you mostly can do the website design yourself. If, however, youdon't have a fair understanding of html, it would be advisable tooutsource.
2. Dynamic vs. Static web pages
Do you wantyour site to be static, i.e.. no input from visitors, or dynamic, i.e..fully interactive, with visitors being able to log on, take part inforums, post information, etc ? Many new and fantastic scriptinglanguages are available to make your site more dynamic and bring it tolife.
3. Web Site Title vs. Domain
Before registering adomain for your site, take some time to think of related words or namesthat best describes your business. Compile a few possibilities and thencheck for availability on the internet. The best ones would normallyalready be "taken", but innovative thinking can get you very far !!When compiling you main page, use this domain name and extend it toyour website's main page title tag. This is step 1 in getting futuregood search engine rankings.
4. Build your site around important keywords
Whenbuilding the content part of your site, remember to include a fair doseof important keywords and phrases that best describe your business.These keywords, the words and phrases people use when searching forrelevant information on the internet, should also be extended to allthe important tags of every web page of your site. Be careful thoughnot to overdo it, as search engines penalize "keyword stuffing". Alsouse full sentences and make them sound natural. The clever searchengine algorithms have recently just become even more advanced, and cannow track unnaturally sounding sentences !
5. Optimized Title, Description & Keyword Tags
Eachpage of your website should be individually optimized in terms of themessage you want it to carry. Every page is different and there for aspecific reason. If the page info and page tags do not match in termsof keywords, the page will not show up in search engine results. Searchengines want to give searchers relevant results, and by not applyingthis principle, your site will not rank well.
6. A Site Map with links to all pages
Assistthe search engines by making it easy for them to index your site. Ifall pages can be reached from a central point like a sitemap, you willfirstly make sure that the search engine spider finds all your sitepages, and secondly help visitors to find relevant info and pagesquickly. Sites with good structures and fresh content gets spideredmore often.
7. All pages back-linked to the Site Map and Home Page
Visitorsto your website will not necessary land on the index page or sitemap.It is therefore imperative to give them a way to get to your index,site map and other important pages. A well structured informativewebsite also receives more return visitors.
8. Standard background & fonts on all pages
Bykeeping pages uniform, you ensure your visitors know they are still onyour site. Having various banners, backgrounds and fonts will onlyconfuse visitors. Try to stick to one font, or two at the most. Thehuman eye needs to adjust every time it reads text written in a newfont. Do not irritate your visitors by using many different fonts -they will leave in a flash !
If you have an existing website,but nothing much have been happening for you, try to apply these 8principles and see what good transpires...
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